Ubiflow: multi-channel distribution of real estate listings and gateways
Ubiflow allows professionals to connect their real estate software, CRM or website to numerous portals and media in order to automate the distribution of their listings.
Discover how real estate gateways, ad feeds, distribution rules work and how Ubiflow can be integrated into a visibility strategy including Charming Properties.
Ubiflow, a solution dedicated to the distribution of real estate listings
Unlike real estate software primarily designed to manage mandates, prospects or transactions, Ubiflow positions itself primarily as an interconnection and multi-distribution solution.
Its role is to retrieve advertisements from the business software, CRM, website or other source, and then automatically transmit them to the media and portals selected by the professional.
This organization makes it possible, in particular, to avoid re-entering the same advertisement on several platforms and to further centralize the distribution strategy.
What is multi-channel distribution of real estate listings?
Multicasting involves automatically publishing the same advertisement on multiple portals or media from a single source.
What is a real estate broadcast gateway?
The word "gateway" comes up constantly when an agency wants to connect its software to a real estate portal.
A connection between two systems
A gateway is a technical connection that allows real estate software or a platform to automatically transmit the data of an advertisement to a portal or media outlet.
Ubiflow also uses the term "flow" to refer to this automated transmission.
Why use a gateway?
- Avoid double entry of ads
- Reduce repetitive handling
- Synchronize changes
- Centralize the distribution strategy
- Manage multiple devices from a single source
Over 400 compatible media announced by Ubiflow
Ubiflow states that it is compatible with more than 400 media outlets. This ecosystem includes national, regional, international, and specialized real estate portals, as well as social networks and search engines.
This broad coverage does not mean that an agency must be present everywhere: the challenge is rather to select the media that correspond to its mandates, its territory, its clientele and its positioning.
Configure distribution rules according to the assets
An effective strategy does not necessarily consist of sending the entire portfolio to all investment vehicles.
House, apartment, property, land or other category can be oriented differently.
Advertisements can be directed to certain media outlets based on their pricing strategy.
Distribution may vary depending on the city, department, region or sector concerned.
An agency can reserve certain portals for specific mandates or segments.
Ubiflow connects to real estate and CRM software
The solution is designed to retrieve listings from the environment already used by the professional.
Real estate software
The listings can be automatically imported from the agency's usual business software.
CRM
Ubiflow announces compatibility with a large part of the CRM and professional tools in the real estate market.
Website
The back office of the real estate website can also serve as a source to feed the various media.
API connection
A company using in-house software, a custom solution, or a specific environment may also consider a connection via API.
This option is particularly useful for networks, groups or structures with their own IT systems.
Continuity of flows
Ubiflow also highlights the continuity of distribution when an organization changes its business software, provided that the new, suitable connection is put in place.
This independence between the source of the ads and the destination portals can simplify certain IT migrations.
Centralize leads generated by portals
Broadcasting ads is only part of the process: it is also necessary to collect and efficiently process the requests generated by the different media.
Group incoming contacts
Ubiflow also offers features for centralizing leads from different portals, in order to reduce the dispersion of requests.
Upload the data to the CRM
Depending on the tools used and the connections available, contacts can be transmitted to certain CRM and professional environments to facilitate their processing.
Also advertise your properties on Charming Properties with Ubiflow
Propriétés De Charme is a portal specializing in character properties, high-end properties and prestigious real estate in France and internationally.
The Ubiflow gateway is one of the available connections to transmit professional announcements to the portal without multiple re-entries.
For sales, Propriétés De Charme welcomes properties offered from €600,000.
Real estate software, CRM and multi-channel distribution solutions
Find our dossier dedicated to real estate software: CRM, mandate management, mobility, automation, gateways and multi-distribution of advertisements.
Other software and solutions for real estate professionals
Discover the other solutions in our dossier and their different business approaches.
Real estate software partners of Charming Properties
Consult our institutional page dedicated to software, CRM and gateways compatible with professional distribution on Propriétés De Charme.
Frequently Asked Questions about Ubiflow and multicasting
What is Ubiflow?
Ubiflow is a multi-channel distribution solution that allows, in particular, the connection of real estate software, CRM or website to different portals and media.
What is real estate multi-distribution?
Multicasting involves capturing or managing an advertisement from a primary source, then automatically transmitting it to multiple publishing platforms.
What is a real estate gateway?
A gateway is a technical connection between software or a platform and a real estate portal. It allows for the automatic transmission of listings and their updates.
How many media formats are compatible with Ubiflow?
Ubiflow states that it is compatible with more than 400 media, including real estate portals, social networks and search engines.
Does Ubiflow replace a real estate CRM?
Not necessarily. Ubiflow is primarily positioned as a multi-distribution and interconnection solution capable of working with the CRM or business software already in use.
Can real estate software be connected to Ubiflow?
Yes. Ubiflow announces compatibility with a large part of the real estate software and CRM on the market and can study certain specific integrations.
Does Ubiflow allow for lead management?
Ubiflow also offers tools to centralize contacts generated by different portals and, depending on available connections, to transmit them to the CRM.
Can we advertise on Propriétés De Charme via Ubiflow?
Yes. Propriétés De Charme has an official Ubiflow gateway. Professionals can contact the portal to arrange activation of their listings.
Do you use Ubiflow to distribute your ads across multiple platforms?
Add Charming Properties to your visibility strategy and showcase your character properties and prestigious assets on a specialized portal.