Charming Properties
General Terms and Conditions of Sale
and Publication of Advertisements
Terms and conditions applicable to professional advertisers and private owners.
Common Preamble
The website www.proprietesdecharme.com is a platform dedicated to luxury real estate, showcasing prestigious properties: character homes, high-end apartments, castles and other exceptional properties, in France and internationally.
These general terms and conditions of sale and publication define the terms under which the company EI Synergie Conseil — RCS 448288498, Siret 44828849800018, VAT No. FR82448288498, registered office 20 rue Quinquet, 02200 Soissons — operating the website www.proprietesdecharme.com (hereinafter the "Site" or "Propriétés De Charme"), makes available its services for publishing real estate advertisements and advertising inserts or institutional communication.
The applicable contractual arrangements differ substantially depending on the nature of the advertiser. These terms and conditions are therefore organized into two separate parts, accessible below via tabs: Part I for professional advertisers (agencies, agents, notaries, and authorized lawyers), and Part II for private owners. If the advertiser is unsure which category applies to their profile, they are advised to contact the Site's customer service before placing any order.
These terms and conditions become contractual between the Site and the advertiser upon the first publication of the advertisement and at the latest upon payment for the insertion. Any service performed by the Site implies the advertiser's unreserved acceptance of these terms and conditions.
Document hierarchy: For any professional or individual advertiser who has signed an individual contract (Professional Publication Contract or Individual Purchase Order), the stipulations of that contract, specifically accepted by the parties, take precedence over these general terms and conditions. For any point not expressly provided for in the individual contract, these terms and conditions apply automatically.
1 Professionals involved
In France :
- Luxury real estate agencies holding a transaction or management license in accordance with the Hoguet law n°70-9 of January 2, 1970
- Real estate agents and commercial real estate agents specializing in luxury properties, holding a certificate of authorization in accordance with the Hoguet law
- Notaries and lawyers who, as a secondary activity, act as agents in real estate transactions and hold a portfolio of luxury properties
Abroad :
- Professionals authorized in their country of origin to offer, sell or rent luxury real estate on behalf of third parties
2 Eligibility criteria by transaction type
- Sale price: €600,000 minimum
- Residential rental: €5,000/month minimum
- Holiday rental: €3,000/week minimum
The Site is not intended to accept the publication of off-plan property listings illustrated with computer-generated images, offered off-market without a representative photo, or whose main photo does not accurately depict the property. The Site reserves the right to refuse any listing that does not comply with these criteria or its editorial policy, without such refusal giving rise to a reduction or refund of the amounts due.
3 Subscription and online access
The professional's access to the Site is governed by an individual Professional Publication Agreement, specifying in particular the number of placements purchased. Upon subscription, the advertiser agrees to promptly provide the necessary information to configure their account, including the access code for their property management software gateway (Apimo, Hektor, or equivalent). The Site may request this access directly from the advertiser's software provider, who will then be responsible for facilitating the process.
Gateway configuration and ad placement are contingent upon full payment of the invoice. The Site cannot be held responsible for any delays attributable to the responsiveness of the advertiser's software provider, a third party to the contract.
4 Contract duration, renewal and termination
The broadcasting agreement is concluded for a period of 12 months, including the technical time required for account setup and online publication, which is not subject to any extension or compensation. It is tacitly renewed for successive 12-month, under the same conditions, unless terminated by either party.
Termination must be notified exclusively by registered electronic letter (LRE), via a service provider certified compliant with the eIDAS regulation, no later than 60 days before the current expiry date. The date of first presentation of the LRE shall be considered the date of the deadline between the parties.
Late notification: any termination notified less than 60 days before the expiry date is deemed to have been received late; the contract is then automatically renewed for an additional 12 months, the notified termination taking effect by operation of law at the next expiry date without any further action being taken by the party that notified it.
5 Rates and amendments
The applicable rates are those in effect on the date of signature, accessible online on the Website or provided upon request by email. The Website may at any time offer a renewal rate lower than the current rate. Any rate increase will be notified to the advertiser 30 days before the expiry date ; if no express acceptance is received before the expiry date, the contract will be renewed under the previous pricing conditions.
Any increase in the number of subscribed spaces will be subject to an amendment, billed at the full rate in effect, prorated to the remaining term. The number of spaces thus increased cannot be reduced before the current expiry date.
6 Role of the Site and non-intervention in the commercial relationship
The Site acts solely as a platform for advertising. It does not intervene in any way in the relationship between the advertiser and third parties interested in a listed property (viewing, negotiation, mandate, preliminary agreement, deed). The Site is neither an agent, nor an intermediary, nor a party to these relationships.
With regard to the data, photographs and information transmitted by the advertiser via the gateway, the Site acts as a host within the meaning of article 6 of law no. 2004-575 of 21 June 2004 for confidence in the digital economy.
7 Drafting and automated processing of advertisements
The advertiser remains responsible for the content they submit. The Site retains a verification role and may make editorial adjustments to improve the clarity and compliance of advertisements with its editorial guidelines.
AI-powered automated processing – listings retrieved via gateway: In the future, the Site may use an artificial intelligence system to reformulate, on the property details page, the title initially entered by the advertiser via their property management software, the meta description, and the descriptive text, for editorial optimization and search engine optimization (SEO) purposes, based solely on the data entered by the advertiser, without any fabrication of information. The text may also include a separate paragraph, written by the Site, presenting the property's geographical area – editorial content specific to the Site, for which the advertiser is not responsible. The advertiser remains solely responsible for the accuracy of the original information they provide. The Site retains a record of the original data prior to any automated processing, which shall be considered valid between the parties in the event of a dispute. This processing only applies to the text; the photographs remain published as is.
8 Contact information and commercial advertising in the ads
The following are strictly prohibited in the descriptive text: direct contact information (telephone, email, address), the negotiator's name, hyperlinks or address references to third-party websites, and any advertising or promotional content relating to the agency. These prohibitions also apply to photographs: none may contain contact information or advertising; only the advertiser's logo may be included.
Exception for independent agents: agents operating under the status of commercial agent (Hoguet law) are authorized to include, at the end of the descriptive text and in a simple form, the only mention: "Ad published under the responsibility of [Name of agent], agent of [Brand], RCS/RSAC [number]." — without contact details, link, or commercial formulation.
All requests for contact must be made exclusively through the Site's contact form.
9 Billing and late payment
Any delay in payment will automatically result, without prior notice:
- The immediate payment of the remaining sums due
- Late payment interest calculated at 3 times the legal interest rate
- A fixed compensation of €40 (article L.441-10 of the Commercial Code)
- A penalty clause of 10% of the sums due, in addition to any legal fees.
- The immediate suspension of publication until the situation is rectified
10 Reproduction and distribution rights
The Site reserves the right to reproduce, in whole or in part, the photographs and texts provided by the advertiser and to distribute them on all communication media, including its social networks (Facebook, X, Instagram, YouTube, LinkedIn, Pinterest, and any future accounts), without the advertiser being able to object. The advertiser certifies that they hold the necessary rights to the submitted content.
11 Obligation of means and limitation of liability
The Site is bound by an obligation of means in the distribution and editorial optimization of advertisements; it does not guarantee any results in terms of visibility, leads generated, or the completion of a transaction. It cannot be held liable for any malfunction of the advertiser's software gateway, as the advertiser is a third party to the contract.
The Site's liability will only be incurred in the event of proven fault, and will be limited to the amount actually received under the current contract, less any costs incurred for its execution. Excluded are: loss of revenue, loss of customers, lost profits, and any indirect or intangible damages.
12 Termination for breach
In the event of a serious breach (persistent non-payment, fraudulent information, repeated failure to comply with editorial criteria), the Site will send a formal notice by registered letter. If the breach is not rectified within 15 days, the contract will be automatically terminated, without prejudice to any outstanding amounts, which will remain fully payable.
13 Force majeure, confidentiality, assignment
No party shall be held liable for any failure resulting from a case of force majeure as defined in Article 1218 of the Civil Code (natural disaster, fire, infrastructure failure independent of the Site's control, cyberattack, decision of public authority).
Each party undertakes to keep the terms of the contract confidential, including the negotiated pricing conditions, except with respect to advisors, accountants or authorized authorities.
The contract is concluded intuitu personae and cannot be assigned by the advertiser without the prior written consent of the Site.
14 Accuracy and conformity of advertisements
The advertiser declares and warrants that the characteristics, descriptions, and photographs provided are not misleading, that they have the legal capacity to enter into a contract for the property presented, and that they hold the right to distribute the content provided. In particular, they agree to comply with the following rules:
- Each listing pertains to a specific property; the property featured in a listing cannot be replaced by another currently being published
- Each listing is illustrated with at least one photograph representative of the property
- The price must be indicated when creating the advertisement (the phrase "price on request" is permitted)
- For properties located in France, the provision of the DPE and GES is mandatory
- The identification of the party responsible for paying the fees is mandatory in France
- Combining multiple photographs into a single image is prohibited; inserting text, phrases such as "for sale", "sold", "under contract", or any advertising elements into the photographs is also prohibited
The Site is not intended to verify the accuracy or validity over time of the content of the advertisements, these being written and updated under the sole responsibility of the advertiser.
15 Right to moderate and delete an advertisement
Regardless of any termination of the contract, the Site reserves the right to modify, suspend, or delete, without notice or compensation, any advertisement or account containing incomplete, illegal, fraudulent, or misleading content, or in the event of abuse of the services offered. Such a temporary removal does not affect the validity of the remaining terms of the contract.
16 Third-party hyperlinks
The Site reserves the right to refuse the inclusion, in advertisements, of any third-party website address or hyperlink, and to remove them without notice and at its discretion.
17 Access to the administration interface
The advertiser is solely responsible for safeguarding their login credentials and implementing the necessary security measures to protect them. In the event of loss, theft, or fraudulent use by a third party, the advertiser agrees to immediately notify the Site. The Site cannot be held liable for the fraudulent use of login credentials by a third party.
18 Early termination initiated by the advertiser
If the advertiser wishes to stop publishing their advertisement before the end of the current contractual period, they will not be entitled to any price reduction or refund.
19 Distinction from the personal activity of the Site signatory
Mr. Jérôme Drouet, the signatory of this Site on behalf of Propriétés De Charme, also holds a professional real estate agent's license ("carte T") in his personal capacity, which he operates under a separate business structure. This activity is strictly independent of the operation of this Site, whose sole purpose is to provide a service for distributing advertisements on behalf of third-party advertisers. No confusion should be established between these two activities.
1 Individuals concerned
Subject to acceptance by the Site and on an exceptional basis, private owners of a luxury property for sale, for residential rent, or for holiday rental.
2 Eligibility criteria by transaction type
- Sale price: €600,000 minimum
- Residential rental: €5,000/month minimum
- Holiday rental: €3,000/week minimum
Only after receiving all the required information and documents (via the Site's Data Collection Form), and after reviewing the quality of the photographs, will the Site confirm its ability to produce an advertisement that conforms to its editorial guidelines. If this is not possible, the individual will be notified by email, without any commitment being made between the parties.
3 Prior confirmation and contract formation
The individual provides the Site with all relevant information about their property (details, photographs, and any required diagnostic reports) using the Data Collection Form. The order placed by the individual follows mutual confirmation by the Site of its ability to produce an advertisement in accordance with its editorial guidelines, and constitutes a firm commitment from both parties to the chosen package.
4 Publication formulas and duration
The Site offers 2- to 6-month rental packages for sales and 12-month rental packages (residential or vacation), accessible online on the Site or available upon request by email . The chosen rental period begins from the date the listing is published online, regardless of the order date.
No automatic or tacit renewal: upon expiry of the subscription, the listing is removed from the Site, unless the individual expressly places a new order. The Site does not collect any payment without the individual's express and renewed consent.
5 Full editorial delegation to the Site
The individual acknowledges that the writing of the descriptive text, the choice of SEO optimization keywords, the layout and the online posting of his advertisement are the sole editorial responsibility of the Site, based solely on the elements he has transmitted via the Collection Form, without inventing any information about the property.
This writing process is part of an editorial consulting approach: the Site analyzes the property, its market positioning, and the type of transaction involved, in order to determine the most appropriate angle and editorial approach. The writing of the text may, where necessary, be assisted by artificial intelligence tools, implemented under the Site's editorial control and supervision, without this relieving the Site of its editorial responsibility for the final published content.
The individual has noeditorial control before publicationand is not provided with any draft, mock-up, or mock-up. They cannot request any modifications after publication, except forone (1) modification included in their subscription plan (price change for a sale, or minor modification—link, price, contact—for a rental). Any additional modifications will be billed at the current rate, payable before any work is carried out.
6 Operation distinct from self-service portals
The individual acknowledges having been informed that the operation of Propriétés De Charme differs fundamentally from self-service classifieds portals, on which the owner creates his own account, writes his own text and publishes his own advertisement immediately and reversibly.
On Propriétés De Charme, the entire service is provided by the website: writing, layout, editorial optimization, and online publication. The online publication of the listing constitutes the final completion of the ordered service.
7 Waiver of the right of withdrawal
In accordance with Article L.221-28 of the Consumer Code, an individual who expressly requests the commencement of the service upon signing their order, without waiting for the expiry of the legal withdrawal period of 14 days, expressly waives this right.
8 Deactivation or removal after going online
Any request for withdrawal or deactivation made by the individual after their advertisement has been published online is treated as an early termination of the service initiated by them. It does not entitle them to any refund, full or partial, and does not affect the payment of any outstanding balance.
9 Displaying coordinates
The choice of how the individual's contact information is displayed on the advertisement (direct contact, email only, or Site form), as indicated in the Collection Form, is final for the entire duration of publication. The same link and advertising restrictions that apply to professionals apply to standard advertisements from individuals, subject to Featured Listings (see Final Common Provisions).
10 Billing and payment
Payment is made exclusively by bank transfer, without any bank imprint or direct debit. The Site reserves the right to publish the advertisement before receiving payment, without this constituting an obligation for the Site or an acquired right for the individual in subsequent orders.
11 Accuracy and conformity of the advertisement
The individual certifies that they own the rights to the photographs and texts provided, or are authorized by their respective owners to publish them. For any property located in France, publication is conditional upon the submission of a valid Energy Performance Certificate (EPC) — no advertisement can be published without this document. Depending on the property's location, the following assessments are also required: asbestos (for buildings constructed before July 1997), lead/CREP (for buildings constructed before 1949), statement of risks and pollution (ERP), termites (depending on the zone), electricity and gas (for installations over 15 years old), and non-collective sanitation (if not connected to the public network). For any property in a co-ownership, the individual must provide the Carrez Law surface area, the number of main units, the existence of any ongoing legal proceedings, and the amount of annual service charges, in accordance with the ALUR Law. The sale or rental price must be indicated (the phrase "price on request" is permitted), and the identification of the party responsible for paying the fees is mandatory in France.
12 Reproduction and distribution rights
The Site has the right to reproduce, in part or in full, the photographs and texts provided by the individual, and to distribute them on all communication media, including its social networks, without the individual being able to object.
13 Obligation of means, moderation and limitation of liability
The Site is bound by an obligation of due diligence in drafting and publishing the advertisement; it does not guarantee any results in terms of contacts generated or the completion of a transaction. It reserves the right to suspend or remove, without notice or compensation, any advertisement based on incomplete, fraudulent, or inaccurate information. Its liability, in the event of proven negligence, is limited to the amount actually paid by the individual for the subscription plan, excluding any indirect or consequential damages.
Final common provisions
1 Personal data
The personal information collected by the Site is processed in accordance with applicable regulations. It is retained for no longer than is necessary for the purposes for which it was collected, within the limits of the applicable legal limitation periods. For more information, please consult the Site's Privacy Policy
2 Information technology and freedoms
In accordance with French law no. 78-17 of 6 January 1978, you have the right to access, rectify, erase, restrict processing of, and object to the processing of your personal data, as well as the right to data portability. These rights can be exercised by emailing the address provided in the Legal Notice. You may also lodge a complaint with the CNIL (French Data Protection Authority). In accordance with Article L.223-2 of the French Consumer Code, you have the right to opt out of telemarketing calls by registering your number on the Bloctel list (www.bloctel.gouv.fr).
3 Full agreement
These terms and conditions, together with the individual contract to which they refer where applicable, constitute the entire agreement between the parties and supersede any prior agreement or exchange, oral or written, relating to the same subject matter.
4 No waiver
The fact that the Site does not invoke a provision of these terms at any given time shall not constitute a waiver of its right to invoke it subsequently.
5 Divisibility
If any provision of these terms and conditions is deemed invalid or unenforceable, the remaining provisions shall remain in full force and effect.
6 Featured items and highlights
Specific editorial features ("Featured Properties", "Showcase") constitute a service separate from standard listings. They are subject to customized editorial creation by the Site, which therefore retains full freedom in design and formatting, including with regard to the links and additional information contained therein, whether the advertiser is a professional or an individual.
7 Changes to the general terms and conditions
The Site reserves the right to modify these terms and conditions at any time, as well as to add, delete, assign, transfer, or subcontract its rights and/or obligations. By continuing to use the Site or post an advertisement, the advertiser acknowledges and accepts any such modifications.
8 Jurisdiction and applicable law
Any disputes relating to the validity, interpretation, acceptance, or performance of this agreement shall be subject to an attempt at amicable settlement, which the parties undertake to pursue. If an amicable settlement cannot be reached within three (3) months, the courts of Soissons (02) shall have exclusive jurisdiction, even in the case of third-party claims or multiple defendants. These terms and conditions are governed by French law.
Updated as of 20/07/2026
Charming Properties
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Find all the documents governing the publication of advertisements and the use of the Charming Properties portal.