Monaco 98000 • Luxury Real Estate & Sales

Selling a luxury property in Monaco

In Monaco, selling an apartment, penthouse, or exceptional property is not simply a matter of setting a price and publishing an advertisement. Valuation, choice of agency, confidentiality, presentation, buyer qualification, and international marketing all play a direct role in the sales strategy.

Properly appraising your property: Real estate agencies in Monaco
Photo: Benoît Prieur — Wikimedia Commons — CC0

In one of the world's most expensive and international real estate markets, scarcity does not negate the need for a genuine marketing strategy.

An apartment in the Carré d'Or, a penthouse overlooking Port Hercule, a property in Larvotto, a large family home or a property in Mareterra do not appreciate in value in the same way and do not necessarily appeal to the same buyers.

Selling in Monaco requires thinking on a micro-market scale.

The neighborhood provides a first level of interpretation, but the residence, the floor, the orientation, the view, the terraces, the amenities, the parking and the interior condition can profoundly change the positioning of a property.

For the rarest properties, the question is therefore not simply: "what is the price per square meter in the neighborhood?" but rather: "what truly comparable properties can this property be compared to?"

5 % seller's price list published by the Monaco Real Estate Chamber
3 % buyer price schedule published by the Monaco Real Estate Chamber
authentic deed of sale is formalized before a Monegasque notary.
The micro-market , neighborhood, building, and apartment must be analyzed together.

💎 An exceptional property requires a strategy, not just an advertisement

The very high-end market is based on a paradox: the number of potential buyers is more limited, but their geographical area can be global.

01 Position the price correctly A consistent price protects the credibility of the mandate and avoids trivializing a rare property through excessively long marketing.
02 Choosing the level of exposure Wide dissemination, selective communication or confidential approach: not all properties require the same strategy.
03 Staging the scarcity The communication must explain precisely what makes the property different from other properties offered in Monaco.

📐 How to value a luxury property in Monaco?

A neighborhood average is an indicator, but never replaces the analysis of a specific apartment.

Official statistics allow a property to be placed within the general market. The valuation must then take into account the specific characteristics of the property.

📍 Address and residence In Monaco, the name of the building can become almost as important as the neighborhood itself.
🌊 View and exposure Sea, Port Hercule, Rock, Casino or panoramic view can strongly influence the value.
🏢 Floor In vertical residences, height, light and clearance are crucial.
↔ Surface area and layout The quality of distribution and the scarcity of large areas must be analyzed beyond the simple measurement.
☀ Outdoor spaces Terraces, loggias, gardens and rooftops can create significant value.
✨ Condition and features Renovation, interior architecture, materials and level of finish all contribute to the positioning.

🏙️ In Monaco, the building can be worth as much as the neighborhood

Two apartments located a few hundred meters apart can belong to very different markets.

Carré d'Or : Address, proximity to the Casino, prestige of the residence and quality of the views.
Larvotto Méditerranée, terraces, Avenue Princesse Grace and recent developments.
Mareterra Contemporary architecture, rarity, services and ultra-prime typologies.
Fontvieille Marina, services, residential quality and large residences.
See prices in Monaco

✍️ What mandate should be entrusted to a real estate agency in Monaco?

Real estate brokerage is regulated in the Principality. Law No. 1.252 of July 12, 2002 governs professionals working with the property of others.

When a mandate is established at the client's request, it must, in particular, be in writing and limited in time. It may expressly include an exclusivity clause.

Simple mandate: The owner can organize marketing with several stakeholders, according to the agreements concluded.
Exclusive mandate: An agency manages the marketing according to the conditions and duration stipulated in the mandate.
Tailor-made mandate: Price, remuneration, level of confidentiality, communication and organization of visits must be clearly defined.

For a high-value property, the essential question is not just the number of agencies involved, but the consistency of the property's presentation on the market.

📸 Showcasing a luxury property: every detail counts

An international buyer's first contact with a Monegasque property is often digital.

Professional photographs: Light, volumes, views, terraces and architectural quality must be accurately reproduced.
Editorial text: A rare property should not be reduced to a succession of technical characteristics.
Layout and surfaces: Immediate understanding of the layout is particularly important for an international clientele.
Residence and environment : Services, concierge, security, parking, neighborhood and immediate surroundings are part of the value.
Video and immersive media For certain mandates, video or an enhanced presentation can facilitate an initial remote selection.
Multilingual presentation: Monaco being an international market, communication must be understandable to different clientele.

🔒 Off-market or public distribution: should the product be shown to everyone?

Confidentiality plays a special role in the very high-end Monegasque real estate market.

Some owners want maximum exposure. Others prefer a more selective marketing approach in order to protect their privacy, their assets, or the discretion of the transaction.

Public broadcasting is appropriate when it is relevant to quickly reach a large and international market.
Selective distribution: The property is presented in certain channels or to buyers matching the desired profile.
Off-market marketing can rely primarily on customer files and relationships between professionals.

Off-market is not automatically the best strategy. The level of confidentiality must be chosen based on the property, the seller, and the marketing objective.

🌍 Identify and qualify potential buyers

In the highest segments, the quality of the contact matters more than the raw volume of requests.

👤 Understanding the project: Main residence, pied-à-terre, relocation to Monaco or asset acquisition do not respond to the same motivations.
💶 Validate the acquisition capacity For significant amounts, the solidity of the project and its financing arrangements must be assessed before undertaking sensitive visits.
🌐 Adapting communication: An international clientele may require clear documentation, remote exchanges, and specific organization.

🔄 What are the main stages of a sale in Monaco?

1. Valuation: Analysis of the market, the residence, comparable transactions and the specific characteristics of the property.
2. Definition of the strategy: Price, mandate, confidentiality, presentation materials and distribution channels.
3. Marketing: Presentation of the property, activation of networks, direct contacts and organization of visits.
4 Purchase offer The offer must be studied in all its dimensions: price, conditions, deadlines and possible financing.
5 Notarial file The elements necessary for the preparation of the deed are transmitted to the Monegasque notary.
6 Authentic deed The sale is formalized before the notary and the property is transferred according to the conditions of the deed.

⚖️ In Monaco, the authentic deed is at the heart of the sale

The Monegasque Civil Code provides that an agreement relating to a building located in the Principality only produces its effects from the moment it is recorded by an authentic instrument executed before a Monegasque notary.

This particularity makes the notary central to the finalization of the transaction.

The law regulating real estate agents also stipulates that no commission related to the intermediary can be demanded before the transaction has actually been concluded and recorded in the relevant document.

💶 What costs should I expect when selling in Monaco?

The exact fee structure depends on the property's condition and the terms of the transaction.

5 % The scale currently published by the Monaco Real Estate Chamber indicates 5% on the seller's side for a sale of a building.
VAT Monegasque agencies generally present their seller's remuneration as 5% plus the applicable VAT.
Check that mortgages, collateral, the legal status of the property, or specific arrangements may generate other costs or formalities.

Before putting the property on the market, it is useful to ask the professional and the notary for a provisional breakdown of the net selling price.

🌍 International seller: don't forget your country's tax laws

An owner can own an apartment in Monaco while being a tax resident of another state.

The taxation applicable to the transfer, assets or repatriation of the proceeds of the sale may then depend on one's personal situation, country of residence, ownership structure and international conventions.

It would therefore be unwise to deduce from the Monegasque framework alone that a sale is devoid of any tax consequences for an international owner.

Prior verification with a notary, lawyer or tax advisor is particularly recommended.

🏢 Are you a real estate agency in Monaco?

This dossier dedicated to sales is naturally aimed at owners, but also at professionals who support these transactions.

Propriétés De Charme wishes to expand its portfolio of properties located in the Principality and welcome Monegasque agencies marketing apartments, penthouses, villas and ultra-prime properties.

🇫🇷 Francophone Visibility: Present your mandates in an editorial environment dedicated to luxury real estate.
🌍 International audience Monaco properties can be integrated into a broader visibility strategy.
⭐ Editorial spotlight An exceptional mandate can benefit from a dedicated page that is richer than a simple announcement.
List your luxury properties. Contact Charming Properties.

🔄 Distribute your Monegasque mandates without multiplying seizures

Propriétés De Charme has several connections and multicasting solutions designed for professionals.

Apimo CRM & distribution
Hektor La Boîte Immo
Adapt'Immo CRM real estate
Ubiflow Multidiffusion
Agency + CRM & transaction
Modelo Office ex-Netty

Apimo is of particular interest in Monaco given its use by professionals in the Principality. Agencies already using the service can contact us to discuss activating its distribution.

View partner software Open an advertiser account

⭐ Exceptional mandate: going beyond the listing description

A rare property may justify specific editorial treatment.

A true presentation page can be developed, detailing the property's history, architecture, residence, neighborhood, views, terraces, and amenities.
Photographs are given greater prominence. The format allows for more space for visuals than a classic engine sheet.
The agency is clearly identified. The professional who holds the mandate remains the commercial contact for the property.
Additional visibility The page can complement the agency's website, portals, digital campaigns and social networks.
Discover Featured Properties

🇲🇨 Luxury real estate dossier in Monaco

This guide dedicated to sales constitutes the sixth part of the Monaco dossier from Propriétés De Charme.

Monaco Real Estate Prices: Market and Neighborhoods. Price per square meter, transactions, and major market trends. Luxury Real Estate in Monaco: Where to Buy? Carré d'Or, Larvotto, Mareterra, Fontvieille, and other areas. Buying in Monaco: Fees, Notary, and Taxation . Rights, notary fees, new builds, and taxation. Becoming a Resident in Monaco: Housing and Requirements. Housing, income, and residency permits. Mareterra: New and Ultra-Luxury Real Estate . Architecture, residences, and the new maritime district. Agencies in Monaco: Promoting Your Luxury Properties. Gateways, publication, and professional visibility. Prestigious Residences in Monaco. Tour Odéon, One Monte-Carlo, Bay House, Seaside Plaza, and iconic buildings. Luxury Penthouses in Monaco. Large terraces, sea views, and exceptional apartments.

In Monaco, the value of a property deserves communication to match

An exceptional property is not defined solely by its size or price per square meter. Residence, view, floor, architecture, and rarity all contribute to a value that must be presented effectively.

Are you a Monegasque agency looking to increase the visibility of your listings? Propriétés De Charme is currently expanding its presence in the Principality.

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Sources and methodology — information verified in September 2026

Legimonaco — Law No. 1.252 of July 12, 2002. Conditions for carrying out activities relating in particular to the purchase, sale and rental of real estate.

Consult law no. 1.252

Monegasque Civil Code — Article 1426. Rules relating to real estate sales and authentic deeds before a Monegasque notary.

Consult the Monegasque Civil Code

Monaco Real Estate Chamber. Published professional fee schedule for real estate sales transactions: 5% on the seller's side and 3% on the buyer's side.

View published rates

IMSEE — Monegasque Institute of Statistics and Economic Studies. Real Estate Observatory and statistics of the Monegasque market.

Consult the real estate publications of IMSEE

Wikimedia Commons. Photograph Hero: "Port Hercule (Monaco) in November 2021", Benoît Prieur, CC0 1.0 license.

View the photograph and its license

Important: This article provides general information and is not legal, tax, or real estate appraisal advice. The exact terms of a sale should be discussed with a professional, a notary, and, where necessary, the owner's advisors.