The 10 most expensive cities
in the Var

Saint-Tropez is the most expensive town in the Var department—and one of the most famous in the world. With an average price of €14,598/m² in July 2026, a 3% year-on-year increase according to PAP.fr, the town boasts prices comparable to the best Parisian districts. DVF PAP data as of January 1, 2026, confirms an average price of €12,386/m², a figure that has been steadily rising since 2020.

The Saint-Tropez real estate market is profoundly dual. The village itself—its colorful streets, its port with its legendary yachts, the Place des Lices—is home to renovated apartments and fishermen's houses where prices can exceed €20,000/m² for the most desirable properties. The Parcs de Saint-Tropez area—these gated private estates stretching between the village and Tahiti Beach—contains the most exceptional properties in the Gulf, with villas ranging from 400 to 2,000 m² set in large, wooded parks, where confidential transactions regularly reach €20 to €50 million.

Ramatuelle is the town that hosts Pampelonne beach — the most famous beach in the Var, with legendary beach clubs that have contributed to the worldwide reputation of the French Riviera since the 1960s. This town of 2,500 permanent residents (and several tens of thousands of summer visitors) concentrates some of the most exceptional prestige properties in all of France.

Seaside villas in Pampelonne—with direct beach access from private gardens—represent one of the rarest and most sought-after segments of the French real estate market. Some beachfront properties with parks and swimming pools exceed 30 to 50 million euros. The Escalet area, at the southern tip of the town, offers exceptionally beautiful private coves, even more secluded than Pampelonne.

Gassin is one of the most beautiful hilltop villages in Provence—listed among the Most Beautiful Villages of France—perching 200 meters above the Gulf of Saint-Tropez, its medieval streets offer a 360° panoramic view of the sea, the Hyères Islands, and the Maures mountains. Its real estate market benefits directly from its proximity to Saint-Tropez and Ramatuelle, while maintaining a more secluded and less touristy atmosphere.

The most sought-after properties in Gassin are the contemporary villas perched on the hillsides, offering 180° views of the Gulf of Saint-Tropez—properties that combine the charm of a Provençal hilltop village with the immediate proximity of the Var's most famous coastline. Domaine de Bertaud, a vineyard and private residential estate in Gassin, offers exceptional properties in a preserved wine-growing setting.

La Croix-Valmer occupies a pivotal position between the Gulf of Saint-Tropez and the Giens peninsula—a geographical location that gives it a dual appeal, nestled between the beaches of the Gulf and the coves of Cap Taillat. The Gigaro district, designated a Sensitive Natural Area, boasts the town's most sought-after properties: contemporary or Provençal villas on large plots of land, with direct access to the unspoiled coves of the French Riviera.

The seaside area of ​​Barbigoua offers prestigious properties in a protected natural environment where building density is intentionally very low. Exceptional late 19th-century residences stand alongside contemporary developments, in a landscape of umbrella pines and Mediterranean vegetation. The town attracts buyers seeking authenticity and unspoiled nature near Saint-Tropez—just 15 minutes from the village.

Grimaud is the municipality that offers the greatest diversity of markets around the Gulf of Saint-Tropez. It includes both the medieval village of Grimaud — with its picturesque alleyways and panoramic views of the gulf — and Port Grimaud, often nicknamed "the Provençal Venice", a lakeside town built in the 1960s on the basis of a drained marsh, with its canals and colourful houses directly moored on the water's edge.

The Beauvallon area, on the coast, boasts the most prestigious villas in the town—properties perched on the hillside with 180° views of the Gulf of Saint-Tropez, in a secluded residential setting prized by an international clientele. Provençal country houses and contemporary villas overlooking the gulf constitute the most sought-after segment.

Bandol is the most prestigious town on the western Var coast—and one of the best known in France for its appellation vineyards, with Bandol red wines being among the most renowned in Provence. This dual appeal—beach and wine—contributes to the unique attractiveness of this town of 8,000 permanent residents, which welcomes a very loyal clientele every summer.

Bandol's seafront, with its Belle Époque villas and apartments overlooking the sea and Bendor Island, boasts the most sought-after properties. The Renecros area, a sheltered cove west of the port, offers exceptionally rare beachfront properties. Average prices of €6,874/m² mask significant price differences between properties facing the sea and those inland.

Rayol-Canadel-sur-Mer is one of the most secluded and unspoiled towns on the Corniche des Maures. With its two beaches, Canadel and Rayol, its crystal-clear waters, and its Domaine du Rayol—a Mediterranean garden belonging to the Conservatoire du Littoral and open to the public—the town attracts a clientele seeking the authenticity of the French Riviera before its tourist industrialization.

The building density is deliberately very low, which maintains a scarcity of available housing and supports price levels. Villas on the hillsides overlooking the Îles d'Hyères and the unspoiled coves of the coastline are the most sought-after properties. It has long been a favorite destination for Parisian artistic and intellectual circles seeking absolute discretion.

Le Lavandou is the most popular tourist town on the Corniche des Maures — and yet one of the most sought-after for its quality of life and its twelve fine sandy beaches. Between Aiguebelle beach, with its turquoise waters worthy of the eastern Mediterranean, and the Saint-Clair district with its seaside villas, the town offers a range of prestigious properties in a remarkably preserved natural setting.

The Pellegrin area, to the east of the town, boasts the most secluded and sought-after villas—properties with direct access to coves and views of the Îles d'Hyères, which lie just offshore. Properties on the seafront command prices well above the town average. Le Lavandou is also the departure point for ferries to the Îles d'Hyères, further enhancing its appeal to boaters.

Sanary-sur-Mer is often described as one of the most charming towns on the French Riviera—a Provençal port with colorful houses, sheltered from the mistral wind, offering an authentic Mediterranean atmosphere that contrasts sharply with the bustle of Saint-Tropez or Cannes. In the 1930s, the town welcomed a large number of exiled German intellectuals and artists fleeing National Socialism, including Thomas Mann and Bertolt Brecht—a literary history that contributes to its unique identity.

The Portissol area, with its villas overlooking the sea and coves accessible on foot from the best-located properties, boasts the most valuable real estate in the town. Villas with views of the islands and coves surrounding Bandol command prices well above the town average.

Sainte-Maxime closes this ranking, occupying a unique position: facing Saint-Tropez across the gulf, the town is its more residential and accessible counterpart—but just as popular with a clientele who appreciate the setting and the view of Saint-Tropez without the tourist crowds of the village during peak season. The port of Sainte-Maxime is also equipped with a regular ferry service to Saint-Tropez.

The Sainte-Maxime seafront, with its fine sandy beaches and residences overlooking the gulf, constitutes the most sought-after segment. DVF 2025 data indicates a median price of €7,109/m² for houses, an increase of 25.7% since 2014. The Issambres area, to the east of the town, offers villas in an even more tranquil setting, facing the Îles d'Hyères.