Selling a luxury property without an agency: which websites to choose?
PAP, Leboncoin, Green-Acres, Propriétés Le Figaro, and Propriétés De Charme: several platforms now allow owners to present their properties themselves. However, they do not all offer the same environment, the same targeting, or the same international visibility.
Publishing yourself doesn't mean choosing the first site that comes along
For an owner, selling without an agency means retaining control of their marketing and dealing directly with buyers.
But the choice of platform remains crucial. A general marketplace, a site exclusively dedicated to transactions between individuals, an international platform, and a portal specializing in prestige do not meet the same need.
The issue becomes even more important when the property has a high value, a particular architecture, a sought-after location or characteristics likely to interest an international clientele.
This comparison only includes platforms for which we have been able to verify the current possibility for an owner to directly publish their own property.
Six questions to ask yourself before choosing a website
Does the site match the level of my property?
A classic family home and a multi-million euro villa can both be published online, but they do not necessarily require the same broadcasting environment.
Who am I actually going to affect?
The volume of visitors is not enough: their project, their budget, their location and their interest in the type of property are just as important.
Can I show off my property enough?
For a significant property, three photos and thirty photos obviously do not tell the same story.
Could my property be of interest to foreigners?
The French Riviera, Paris, Provence, the Alps, the coastline or holiday properties may justify multilingual distribution.
Do I have to do everything myself?
Some sites primarily provide a storage space. Others offer advice, writing, photography, or support.
How will buyers contact me?
Internal messaging, forms, telephone or transmission of contact details: the operation differs from one platform to another.
Five platforms accessible to individual owners
The order below is not a ranking. It deliberately places very different models side by side in order to understand what each one can offer.
PAP is specifically designed to allow owners to sell or rent without a real estate intermediary.
The site currently claims 3 million visitors per month and states that it does not receive any commission on the transaction.
The basic sales package includes, among other things, 12 photos, unlimited edits, email alerts, daily performance tracking, and access to customer service and PAP lawyers.
Higher levels of support include contact filtering, a dedicated advisor, and, depending on the package, professional photography, virtual tour, floor plan and estimate.
Leboncoin allows individuals with an account to directly post a real estate sales ad.
The platform currently specifies that property listing can be free as long as the advertiser remains within the number of free listings allowed, then become paid when the corresponding threshold is exceeded.
For real estate listings, 3 photographs are included free of charge. A package allows you to increase the number of images up to 20.
Leboncoin also imposes different posting rules: advertisement written in French, location of the property in its municipality, absence of contact details or external links directly in the text.
Green-Acres has a registration process expressly reserved for individuals who are selling their own property.
The platform currently reports over one million visits per month and indicates a 50% traffic split between France and 50% from abroad.
The special service includes automatic translation of the ad into 20 languages, advertised distribution in 56 countries and the ability to add up to 60 photographs.
Green-Acres specifies that it does not receive any commission on the sale : the individual pays for the online posting of their advertisement.
Unlike some luxury portals reserved for agencies, Propriétés Le Figaro explicitly allows individuals to subscribe to a distribution offer.
Its charter specifies that both individuals and professionals must have a contract with Figaro Classifieds to publish.
The private listing page currently advertises unlimited photos, unlimited edits, a description of up to 2,500 characters , and a listing for sale or rent.
The same page indicates exposure to over 2 million visitors looking for accommodation.
Propriétés De Charme allows owners of character and prestigious properties to publish directly without entrusting a mandate to the portal.
Propriétés De Charme is not a real estate agency. The owner deals directly with the buyer and no commission is taken from the sale price.
For sales, the access threshold is currently set at a minimum of €600,000, subject to the eligibility of the property and the quality of the file submitted.
The unique feature of the service lies in its Full Editorial Service : the owner transmits their information and photographs, then the advertisement is written, structured and optimized by the portal.
The platforms do not offer the same thing
Audience figures, the number of photos, or the number of countries covered are never enough to define the ideal platform. These indicators primarily help to understand the philosophy of each service.
Some major luxury portals do not allow direct posting
Owning a property does not automatically mean being able to publish directly on all major international portals.
James Edition
JamesEdition explicitly states that real estate listings are published by professional sellers: agencies, brokers and developers.
A private owner cannot directly create their own listing. They can submit their property to JamesEdition, which can then share the information with agencies that may be interested in marketing it.
Luxury Estate
LuxuryEstate's current terms distinguish between standard users, who search for properties, and professional users, who can publish listings after entering into a service agreement.
For an individual, the "sell with us" service consists of transmitting their information to real estate professionals: it is therefore not a direct publication by the owner.
For a luxury property, several support options can be complementary
A generalist portal
A platform like Leboncoin allows you to showcase your property to a very wide audience. It can be a complementary channel, particularly for national visibility.
A specialist in private individuals
PAP responds to a different logic: Internet users know that they are in an environment dedicated to the relationship between owners and buyers, with various support services.
A specialized portal
For a property with character or high value, supplementing this distribution with a specialized or international portal allows you to work on a different audience.
A prestigious property requires a particularly strong advertisement
The portal publishes the advertisement: the owner remains the seller
Publishing directly allows you to bypass a real estate intermediary, but obviously does not eliminate the obligations attached to a real estate sale.
The owner must, in particular, provide accurate information, prepare the necessary diagnostics, organize visits, study offers and send the notary the documents essential for preparing the sale.
For a prestigious property, the quality of the presentation therefore never replaces the reliability of the information provided to prospective buyers.
Four complementary studies
Professionals, private owners, France or international, generalist or specialized portal: each case addresses a different issue.
What media should be chosen to distribute the listings of a real estate agency?
Current article 02 · Individuals Selling a luxury property without an agency: which websites to choose?Compare the platforms that actually allow the owner to publish themselves.
03 · International French or international real estate portals?How to combine French visibility with the search for foreign buyers.
04 · Strategy Generalist portal or luxury real estate portal?Massive audience, specialized environment or combined strategy.
Do you wish to sell your property directly?
Propriétés De Charme welcomes owners whose property meets the portal's criteria. The owner retains the relationship with the buyer, and no commission is charged on the sale.
Information verified with the platforms
Editorial review conducted on October 9, 2026.Audience and broadcast figures are attributed to the platforms that publish them. No missing figures were estimated.
Do you own a property with character or prestige?
Check your eligibility, discover the service for individual owners or browse the listings already presented on the portal.