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Some ideas to make it simple and functional.

 

Creating the owner account






Key information about the property











Location & proximity































Interior equipment & premium options






















Outdoor facilities, secondary buildings & sports















Condominium ownership & taxation




Title & description



Photos

Publication & payment


Automated blog



Automatic translation

General terms and conditions & legal notices

  • Site validation before publication
  • Title/description changes for SEO
  • Photos are the responsibility of the owner
  • No refunds after activation
  • Rights to photos and content

General terms and conditions of publication – Individuals

1. Purpose

These terms and conditions govern the publication of luxury and high-end real estate listings by private individuals on this website.
By submitting a listing, the owner agrees to all the conditions below.

2. User account and responsibility

  1. Posting an ad requires creating a user account.

  2. The owner agrees to provide accurate, complete and verifiable information about the property.

  3. The owner certifies that they are the legal owner of the property or have legal authorization to publish.

  4. The exact address of the property will never be published ; it is used solely for verification purposes.

  5. The owner agrees to receive notifications and documents related to the publication via the email address provided.

3. Content of advertisements

  1. The announcements may include:

    • Property title

    • Detailed description

    • Main features

    • Photos (12 to 15 maximum, minimum 1200 px, must be the property of the owner or a commissioned photographer)

    • Videos (via YouTube link, Vimeo or other platform, property of the owner or a commissioned photographer)

  2. The owner certifies that they hold all rights to use the photos and videos.

  3. Photos and videos must not in any way infringe copyright or belong to a third party without authorization.

  4. The owner agrees that the site may modify the title and/or description to:

    • Improve the understanding and readability of the advertisement

    • Optimize search engine ranking (SEO)

    • Reorder or delete photos if necessary for quality and display

Note: the site does not intervene in the content of the videos.

By clicking on “Publish my ad”, the owner acknowledges having understood that:

  • The site is now validating the advertisement.

  • Any changes can be made to the title, descriptive text and photos only before publication.

  • The actual publication is activated by the site once the ad is validated.

  • If the advertisement is refused, the site will notify the owner, and no charge will be made to their bank card.

4. Energy Performance Certificate (EPC) and Greenhouse Gas Emissions (GHG)

  1. The owner must provide the Energy Performance Certificate (EPC) for the property. This field is mandatory for publication in France.

  2. The owner is fully responsible for the accuracy of the EPC and GHG information provided.

  3. The owner must be able to provide potential visitors or buyers with the full DPE diagnosis carried out by a qualified professional.

  4. The site cannot be held responsible for any omissions or errors in the DPE/GES information provided by the owner.

5. Validation and publication

  1. All ads are subject to validation by the site team before publication.

  2. The site reserves the right to:

    • Modify, reorder, or delete non-compliant content, photos, or text

    • Rejecting an advertisement deemed irrelevant or non-compliant

    • Optimize text and photos for SEO and display

  3. The advertisement is only published after validation by the site.

  4. The publication service begins as soon as the advertisement is activated online, generally within 7 days of the publication request. From this point on, the owner can no longer withdraw.

6. Payment and publication period

  1. Publication is conditional upon payment for the chosen duration.

  2. Prices and payment terms are clearly displayed before validation.

  3. The invoice is automatically sent by email after payment.

  4. No refund can be requested from the effective publication of the advertisement (see point 5.4).

  5. The site reserves the right to suspend or refuse publication in case of non-compliance, without incurring any liability.

7. Personal information and contact

  1. The owner chooses whether to display their phone number or only allow contact via an integrated form.

  2. The exact address of the property and any sensitive personal information are never published.

8. Jointly owned properties

  1. If the property is an apartment or any property in co-ownership, the owner must provide:

    • Number of main units in the building

    • Amount of condominium fees (latest known amounts)

    • Property manager/administrator : Professional or volunteer

  2. The annual property tax must be indicated for all types of property, whether in co-ownership or not.

9. Prohibited Content

The owner is prohibited from publishing:

  • False, misleading, or incomplete information

  • Photos or videos not belonging to him

  • Defamatory, abusive, or illegal content

10. Responsibility

  1. The owner is solely responsible for the accuracy of the information and the legality of the published content.

  2. In the event of a complaint for copyright infringement or illegal use of photos or videos, the owner assumes full legal and financial responsibility.

  3. The site cannot be held responsible for any errors, omissions or problems related to the published advertisement.

  4. The site is not responsible for the legal or financial consequences related to the provision of fictitious or erroneous information (DPE, GES, co-ownership charges, etc.).

11. Modifying and deleting the advertisement

  1. The site may, at any time, modify or delete an advertisement, particularly in the event of non-compliance, error or breach of these conditions.

  2. The owner can request modification or deletion of their listing via their account, subject to validation by the site.

12. Intellectual Property

  1. All content, text, images and code on the site are the property of the site.

  2. The owner retains the intellectual property rights to its content but grants the site a right to distribute and optimize it for publication.

13. Applicable Law and Jurisdiction

These terms and conditions are governed by French law.
Any dispute relating to the publication of advertisements on the site will be submitted to the competent courts of the site's registered office.

Advertisement entry form – Individuals

Section 1 – Account Creation

  • Name, surname

  • Email, password

  • Telephone (optional)

  • Full address of the property (not published): city, postal code, street number

  • I certify that I am the legal owner of the property or have authorization

  • I certify that I hold all rights to the photos and videos provided

Section 2 – Main information about the property

  • Property category: Villa, Luxury house, Apartment, Penthouse, Castle, Manor house, Bastide, Mas, Land (building plot, with pond, woods/forest, etc.)

  • Classification: Historical monument, listed in the supplementary inventory, other

  • Number of main rooms

  • Number of rooms

  • Number of bathrooms (with bathtub)

  • Number of bathrooms (with shower)

  • Living area (m²)

  • Land area (m²)

  • Year of construction (optional)

  • Energy Performance Certificate (EPC) & Greenhouse Gas Emissions (GHG) (mandatory field, legal notice)

  • View: unobstructed, sea, mountains, countryside, other

  • Terraces / Balconies

  • Second home or guest house

Section 3 – Title & Description

  • [Ad Title] (AI/webmaster optimized for SEO)

  • [Detailed description] (min. 300 words, optimizable by AI/webmaster)

  • [Video link] (YouTube, Vimeo, etc.)

  • Warning: The site may modify the title and description for readability and SEO, but not the videos.

Section 4 – Equipment and options

Interior features : Water softener, Air conditioning, Central vacuum system, Whirlpool bath, Fireplace, Home automation, Double/triple glazing, Aluminum/PVC/sliding windows, Generator, Internet, Jacuzzi, Furnished, Mosquito nets, Photovoltaic/solar panels, Electric blinds, Smart thermostat, Single/dual flow ventilation, Crawl space, Electric roller shutters

Outdoor spaces : Carport, Irrigation system, Barbecue, Fence, Outdoor lighting, Well, Helipad, Shared garden, Marina berth, Well, Spring

Security & Services : Alarm, Window bars, Safe, Digital keypad, Security guard, Intercom, Electric gate, Reinforced door, Security service, Video surveillance, Video intercom

Sports & leisure : Golf, Petanque, Swimming pool / Shared swimming pool, Gym, Sauna, Spa, Tennis, Playground

Pavement 5 – Location and amenities

  • City (published)

  • Nearby: Airport, Highway, Bus, City center, Cinema, Shops, Nursery, Primary school, Secondary school, Daycare, Train station, High-speed train station, Bus station, Golf course, Hospital/clinic, Lake, Doctor, Sea, Metro, Convention center, Park, Public parking, Public swimming pool, Ski slopes, Beach, Port, Main road, Gym, Supermarket, Taxi, Tennis, Tram, University

Section 6 – Photos & Media

  • Upload 12 to 15 photos (minimum 1200 px)

  • The upload triggers a minimum dimension check

  • I certify that I own the photos and videos or have the rights to use them

  • Option to embed a video link (YouTube, Vimeo, etc.)

Section 7 – Condominium Ownership & Taxation

  • [Number of main units in the building]

  • [Condominium fees amount] €/month or €/year (latest known amounts)

  • [Property manager/administrator]: Professional/Volunteer

  • [Annual property tax] €

Section 8 – Publication & options

  • Publication duration (owner's choice)

  • Secure payment by credit card / online system

  • I agree that publication will only begin after site approval

  • I understand that the service begins upon publication and that I cannot cancel it

  • I understand that the site may refuse or modify the ad for compliance, quality, and SEO reasons

Block 9 – Final Validation

  • I accept all the general terms and conditions of publication

  • I have acknowledged my legal responsibility regarding the content, photos, videos and DPE/GES (Energy Performance/Greenhouse Gas Emissions Report)

  • I agree that the site may optimize the title and text for SEO and readability

💡 Notes for the developer :

  • Each section can be progressive or tabbed, with validation required before moving to the next one.

  • checkboxes must be selected to activate the “Publish my ad” button.

  • Alerts for energy performance certificates (EPCs) and greenhouse gas emissions (GHGs), and photos that are too small, may appear in real time.

List your luxury property with ease

Enhance the value of your property to qualified buyers with a simple, secure and premium service.

1️⃣ Choose your publishing package

Standard publication

  • Duration & Price:
    • 1 month → €179
    • 3 months → €289
    • 6 months → €449
    • 12 months → €549
  • Included:
    • Validation and SEO optimization of the title and description
    • Up to 15 photos
    • Proprietary support

2️⃣ Premium Option – Featured (optional)

  • Duration & Price:
    • 30 days → €249
    • 60 days → €399
  • Included:
    • Featured on the entry page / homepage
    • Enhanced internal SEO

3️⃣ Summary and Payment

Total: [automatic calculation]

Payment method :

  • Bank card
  • Online payment solution

4️⃣ Legal notices and conditions

  • All posts are subject to site validation before being published online.
  • The site can modify the title and description for readability and SEO.
  • The photos are the responsibility of the owner.
  • No refunds are possible after the publication has been activated.
  • By clicking on “Publish my ad”, the owner confirms having read and accepted these conditions.

5️⃣ Why publish with us?

  • Targeted audience of clients interested in luxury real estate
  • SEO validation and optimization for better visibility
  • Featured placement possible on the homepage (In the Spotlight option)
  • Support and assistance for any questions

Blog – Luxury real estate tips, trends and news

Discover our articles to guide you in buying, inspiration and analysis of the luxury real estate market.

1️⃣ Buyer Guides & Tips

2️⃣ Trends & Inspirations

3️⃣ News & Market

💡 Blog Tips

  • Articles of 800 to 1500 words with 1 main keyword and 1-2 secondary ones.
  • Internal links to ads to boost SEO and qualified traffic.
  • High-quality images and the option to embed a YouTube video to enrich the content.
  • Publish regularly (ideally 1 article per week).

1️⃣ WordPress as a base

  • Benefits :

    • Simple administration interface for you and for individuals (owners)

    • Huge selection of SEO-friendly themes and plugins

    • Native management of blog posts and static pages

    • Option to add custom fields for ads (via ACF – Advanced Custom Fields)

  • Boundaries :

    • Classifieds sites with manual payment and validation require some custom development

    • Security must be carefully monitored: user accounts, online payments, uploaded photos

2️⃣ Ad Management

For your project, you will need:

  • Owner user accounts → Native WordPress + custom role (e.g., “Advertiser”)

  • Full input form → plugin like Gravity Forms, WPForms or custom-made with ACF + Custom Post Types

  • Required fields for SEO / photos / video → custom fields and server-side validation

  • Approval workflow → the ad is not published directly, but placed in “draft” or “pending approval” so that you can edit the title and description before it goes live

3️⃣ Image Management

  • Upload via owner form

  • Limit to 12–15 photos max

  • Check the minimum size in pixels (plugin or custom script)

  • The admin has the option to reorder/delete photos before publication.

4️⃣ Payment

  • WordPress + WooCommerce plugin or Easy Digital Downloads → create an “Ad Posting” product with options

  • Secure online payment (Stripe or PayPal)

  • Automatic generation of PDF invoices sent by email

  • management : payment made → ad pending validation → final publication

5️⃣ Blog

  • WordPress natively manages articles and categories

  • You can create 3 simple categories as we defined them.

  • Each article may have links to advertisements, photos, videos, etc.

6️⃣ SEO and optimization

  • SEO plugins like Yoast SEO or Rank Math

  • Option to let the webmaster automatically optimize ad titles and descriptions for SEO

  • Each ad can have: SEO-friendly URL, meta tags, Open Graph tags for social networks

Quick conclusion

With WordPress, your project is feasible, but it will require:

  1. Custom Post Type “Ad” to manage all specific data (photos, videos, prices, options, co-ownership, taxation…)

  2. Complete owner form (ACF + validation)

  3. Validation/publication workflow so you stay in control

  4. Payment integration + invoice generation

  5. Simple blog for SEO and traffic

1️⃣ Overall structure of the WordPress site

User roles

RolePermissions
Administrator / WebmasterComplete site management, ad validation, SEO modifications, photo deletion, publication.
Advertiser / IndividualAccount creation, ad entry, photo and video uploads, payment tracking, ad modification before validation.
Visitor / BuyerNavigation, search, viewing ads, contact form, sharing on social networks.

2️⃣ Ad Workflow

  1. Owner account creation

    • Entry of personal information (address, email, telephone, ownership details)

    • Acceptance of the general terms and conditions of publication

  2. Submitting the advertisement via a complete form

    • Cobblestones:

      1. Key information (property type, city, price, surface area, energy performance certificate, etc.)

      2. Description & Title (optimizable for SEO)

      3. Photos (12–15 max, minimum size confirmed, order can be changed)

      4. Video (YouTube/Vimeo link)

      5. Condominium ownership & taxation (if applicable)

      6. Premium options / equipment

      7. Proximity / environment (schools, transport, leisure activities…)

  3. Publication payment

    • WooCommerce or EDD plugin

    • Secure online payment (credit card, Stripe, PayPal)

    • Automatic PDF invoice sent by email

  4. Validation by the administrator

    • Verification of information and photos

    • Title and description can be modified for SEO and readability

    • Possible refusal → email sent to the owner with reasons

  5. Final publication

    • The advertisement becomes visible on the website

    • "Featured" option if activated

3️⃣ Photo and Media Management

  • Upload limited to 12–15 images per ad

  • Automatic verification of the minimum pixel size

  • Photo order can be modified by the admin

  • Embedded video link, not editable by the site

4️⃣ Blog

  • 3 main categories:

    1. Buyer's Guides & Tips

    2. Trends & Inspirations

    3. News & Market

  • SEO-friendly articles with the option to add images and videos

  • Internal links to ads → traffic and SEO

  • Regular posting to improve SEO

5️⃣ SEO & Optimization

  • SEO plugin (Yoast / Rank Math)

  • Automatic or manual optimization of ad titles and descriptions

  • SEO-friendly URLs for each ad and blog post

  • Open Graph tags for social media sharing

6️⃣ Payment and Billing

  • Payment via WooCommerce / EDD

  • Automatic PDF invoice sent to the owner

  • Prior validation required for publication

  • No refunds after publication (7 days post-validation considered as the start of service)

7️⃣ Recommended Extensions / Plugins

  • ACF (Advanced Custom Fields) → custom fields for ads

  • WooCommerce / EDD → online payment

  • Yoast SEO / Rank Math → SEO

  • Gravity Forms / WPForms → proprietary forms

  • Media Library Organizer → photo & video management

┌───────────────────────────────┐
│ 1️⃣ Ad Submission │
│ │
│ – Full Owner Information │
│ Form: type, price, │
│ city, area, rooms, DPE │
│ – Description 300 words min. │
│ – Photos / Video / Options │
│ – Terms of Service + Photo Rights │
│ │
│ Status: Draft / Awaiting AI
└──────────────┬──────────────┘
│
▼
┌────────────────────────────────┐
│ 2️⃣ Automatic Enrichment│
│ │
│ – AI automatically generates │
│ the SEO-optimized title │
│ – AI generates the meta description
│ │ – Descriptive text left as is │
│ (or semi-automatic on click)│
│ │
│ Status: Draft AI ready │
└───────────────┬──────────────┘
│
▼
┌───────────────────────────────┐
│ 3️⃣ Webmaster Validation │
│ │
│ – Preview Title/Meta │
│ – Photo/Video Verification │
│ – (Optional) Generate
Semi-Automatic Enhanced Description │
│ – Click “Publish” │
│ │
│ Status: Ready to Publish │
└──────────────┬──────────────┘
│
▼
┌────────────────────────────────┐
│ 4️⃣ Publication │
│ │
│ – Ad visible on site │
│ (entry page / category) │
│ – Automatic invoicing │
│ via WooCommerce │
│ – Email to the owner │
│ │
│ Status: Published │
└───────────────────────────────┘