HOW THE SEARCH ENGINE WORKS

Listing and ranking of ads

Understand how your properties are integrated, ranked and displayed in the Charming Properties search engine, as well as the role of updates and features.

FOR ADVERTISERS

A page especially useful for real estate professionals

Real estate agencies, sales agents, brokers, and notaries will find the main search engine organization rules here. Private property owners can also refer to it, but the software or gateway update mechanisms are primarily relevant to professionals.

THE 4 ESSENTIAL RULES

How an ad appears in the results

01

Publication approved

An advertisement appears in the search engine after integration on the portal and subject to compliance with the applicable publication criteria.

02

Default ranking

By default, ads are sorted by publication date: the most recent appear at the top of the list.

03

Gateway update

When a professional advertisement is modified in the real estate software, the next time the gateway passes, it moves up in the ranking by date.

04

Research & promotion

Visitors can refine their searches and certain listings may benefit from specific highlighting.

DEFAULT CLASSIFICATION

The most recent announcements appear first

By default, the search engine displays ads according to their publication date. Therefore, a newly published ad is positioned before older ads in this sorting mode.

Visitors can, however, modify their search and use other sorting or filtering criteria.

EXAMPLE OF READING
RECENT ANNOUNCEMENT
Recent publication or update
OLDER ADVERTISEMENT
Positioned lower in this sorting
Updating a luxury real estate listing
SOFTWARE & GATEWAYS

The updates bring up an announcement

For professional accounts using a gateway, a change made from the real estate software is taken into account the next time the gateway is used.

In the current operation of the portal, this update results in the ad automatically moving to the top of the ranking by date, without any specific paid option.

SEE COMPATIBLE SOFTWARE & GATEWAYS
VISITOR SEARCH

Ranking is only one part of visibility

Visitors can filter results according to several criteria. A property's visibility therefore also depends on its location, category, price, and the search parameters used.

Country
Region
City
Property type
Price
Identifier
ADDITIONAL VISIBILITY

Some ads may be featured

Natural search engine ranking and editorial promotion are two different mechanisms.

An advertisement may be given a specific presentation or featured prominently in order to strengthen its presence in certain areas of the portal, independently of the standard sorting of results.

DISCOVER THE FEATURED ITEMS
Highlighting a luxury real estate listing
BEFORE THE RANKING

An advertisement must first comply with the publication criteria

Price thresholds, photograph quality, property type, and specific conditions are addressed on a dedicated page. This page concerns search engine optimization (SEO) and ranking.

Consult the publication criteria
TRANSPARENCY OF THE RANKING

Rules explained to portal users

Propriétés De Charme presents its main rules for referencing, ranking and highlighting in order to inform advertisers and visitors about how the search engine works.

NEED MORE CLARIFICATION?

A question about the ranking of your ads?

If you are using a gateway, if an ad does not appear as expected, or if you want to better understand its positioning in the search engine, customer service can help you.