The Var: a paradise for luxury real estate

With its idyllic beaches, wooded hills, authentic villages, and exceptional climate, the Var (83) is one of the most sought-after destinations for purchasing luxury real estate in France.
The department attracts a national and international clientele in search of a refined lifestyle and exceptional properties.

Whether you are looking for a contemporary villa on the Saint-Tropez peninsula, a wine estate in the heart of the vineyards, or a stone bastide in Green Provence, the luxury market in the Var offers a unique range of real estate treasures.

The most prestigious places in the Var

Saint-Tropez and its peninsula

Saint-Tropez remains the absolute benchmark for ultra-luxury real estate:

• Contemporary villas with panoramic sea views in Ramatuelle, Gassin and Pampelonne.

• Traditional properties renovated in intimate and secure settings.

• Exceptional properties with direct beach access.

See our properties in Saint-Tropez.

The Gulf of Saint-Tropez

Apart from the legendary village, other towns in the Gulf offer equally sought-after high-end real estate:

• Grimaud, La Croix-Valmer, Sainte-Maxime.

• Luxury villas, secure residences, luxury apartments with sea views.

Green Provence and Upper Var

For those seeking authenticity and nature, the Green Provence, around Cotignac, Tourtour, and Lorgues, abounds with ancient fortified towns and vineyards .
Peace and quiet, unspoiled landscapes, and the Provençal way of life await.

Discover exceptional properties in the Haut-Var.

What types of luxury properties can be found in the Var region?

The luxury real estate market in the Var region is extremely diverse:

• Contemporary villas with infinity pools and panoramic views of the Mediterranean.

• Bastides and Provençal farmhouses : the charm of old stone and vast wooded grounds.

• Luxury apartments in popular ports such as Saint-Tropez or Sainte-Maxime.

• Vineyards with vineyards and winery.

Each property combines modern comfort, high-end amenities and a prime location.

Luxury real estate prices in the Var

The Var market is mixed, with very high prices on the coast and more affordable prices in the hinterland:

• Saint-Tropez and Ramatuelle : villas starting from 4 million euros, reaching up to 40 million for ultra-prestigious properties.

• Grimaud, Sainte-Maxime : between €10,000 and €20,000/m² depending on proximity to the sea.

• Haut-Var and Provence Verte : exceptional properties between 1 and 5 million euros.

Var is today one of the French departments where luxury real estate prices are experiencing one of the strongest growths, particularly on the coastal strip.

Current trends in the luxury real estate market in the Var region

Several strong trends are shaping the high-end market:

• Looking for large outdoor spaces : vast gardens, panoramic terraces, open-air reception areas.

• Contemporary architecture : clean lines, large bay windows, landscape integration.

• Eco-responsibility : low energy consumption houses, photovoltaic installations.

Furthermore, interest in wine estates is rising sharply, both for investors and for wine enthusiasts wishing to combine leisure and heritage.

Discover our latest listings in the Var region.

Why invest in luxury real estate in the Var region?

Acquiring a luxury property in the Var region offers numerous advantages:

• An exceptional living environment : beaches, hills, picturesque villages and a sunny climate all year round.

• Easy access : Toulon-Hyères airport, Nice-Côte d'Azur airport, and TGV to Les Arcs-Draguignan.

• Attractive rental profitability : high-end seasonal rentals are in high demand, particularly around Saint-Tropez.

• A solid asset investment : demand in this segment remains strong, even in times of economic uncertainty.

Buying in the Var region means combining pleasure, security and the appreciation of heritage.

Tips for successfully purchasing a luxury property in the Var region

Here are some keys to a successful purchase:

• Choosing the location carefully : proximity to the sea, view, accessibility are major criteria.

• Working with experts : to identify the best opportunities and secure your purchase.

• Consider high-end services : home automation, swimming pools, security, wellness areas.

• Anticipating rental management : to optimize profitability if you do not reside there year-round.

Our team at Propriétés de Charme will support you at every stage of your project.

The Var, the very essence of Mediterranean luxury

The Var region combines all the qualities sought after for an exceptional real estate investment: natural beauty, art of living, diverse landscapes, and a dynamic economy.
Whether on the coast or inland, each property is an invitation to savor Provençal excellence.

Read also:

Discover our luxury properties in other regions of Provence-Alpes-Côte d'Azur :

Alpes-Maritimes (06) : Explore modern villas, Provençal bastides and exceptional estates.

Bouches-du-Rhône (13) : Enjoy the elegance of the properties around Marseille, Aix-en-Provence, and Cassis.

Var (83) : Find prestigious properties on the French Riviera, from villas with breathtaking views to stone farmhouses.

Vaucluse (84) : Discover traditional bastides and exceptional wine estates.