🏡 Context: a private owner seeking results
A private owner contacted us via the online form on the Propriétés De Charme with a clear request: to list his property on our site to finally gain visibility . His property had already been listed with three or four real estate agencies , but despite their efforts, no concrete progress had been made. Faced with this situation, he chose to try a different approach: selling without an agency , relying on our premium service , our expertise in real estate marketing, and our ability to showcase premium or exceptional properties.
🖋️ The real estate listing displayed in the portal's search engine
Following initial contact with the owner, our marketing department took charge of writing the entire listing. Using the information provided (photos, description, diagnostics), we designed a professional presentation Charming Properties market .
The listing has been integrated into the portal's search engine , accessible to all visitors looking for exceptional properties. It includes:
✅ A catchy and descriptive
✅ A structured text , highlighting the property's strengths (architecture, environment, amenities)
✅ Large format photos , selected for their quality and evocative power
✅ technical information : living area, land, number of rooms, heating system, etc.
✅ Real estate diagnostics , including the Energy Performance Certificate (EPC), are mandatory for any publication
This ad is now permanently visible in the portal's search results, to a targeted and qualified audience.
🌟 Featured: Enhanced visibility on the portal
Wishing to give his property maximum exposure , the owner opted for additional promotion . Our team therefore created a second listing , separate from the first, specifically designed to appear on the website's homepage for over 30 days .
This front-page announcement allowed:
Immediate visibility to visitors of the portal
A continued presence in the “Featured Properties” , accessible from the site's main menu
Enhanced value thanks to a more immersive format, including an integrated video provided by the owner
But that's not all: this second announcement includes strategic links to:
The first ad in the search engine
An editorial page published on our blog, dedicated to property and its environment
This internal linking structure enables cross-referencing , which significantly improves visibility on search engines , particularly Google . As a result, the property benefits from a consistent, strengthened, and sustainable digital presence , far beyond a simple advertisement.
Excellence is not a luxury, it's a standard!
📰 Geolocated blog post: strengthening the property's digital presence
To further amplify the property's visibility on the Internet, our marketing department wrote and published a dedicated article on the portal's blog , targeting the geographical area where the property is located.
This article, written in an engaging and informative editorial style, allows you to:
To enhance the value of the property's territory and environment (heritage, nature, quality of life)
To contextualize the property within its local framework
To attract a complementary audience, sensitive to the region and its charm
This article contains direct links to:
The main advertisement in the search engine
The featured advertisement on the homepage
This internal linking — between the blog, the ads, and the site sections — helps to strengthen the property's natural referencing on search engines, especially Google , by multiplying entry points and SEO signals.
The result: the property benefits from a consistent, extensive and sustainable digital presence , well beyond a simple one-off announcement.
🎥 Video integration: a powerful asset for SEO
The owner already had a video showcasing their property, hosted on YouTube . Our team therefore integrated this video directly into the listing, with cross-links to the platform, which significantly strengthens the property's digital presence
This strategy allows for:
An immersive experience for visitors to the portal
A visual enhancement of the property, far beyond just photos
An external linking structure to YouTube, which contributes to organic search engine
In addition, our customer service also offers—as an option—the creation of a photo montage video using images provided by the owner. This simple and effective format allows for the creation of a dynamic presentation of the property, ideal for featured listings or social media posts.
Result: the property benefits from enhanced visibility , engaging multimedia content , and optimized positioning on Google and other search engines.
📈 Results and strategic advice for the owner
Thanks to the entire system put in place — optimized writing, highlighting, video integration, geolocated blog article — the property benefited from a strengthened presence on the Internet , which we were able to illustrate with screenshots taken on Google.
By performing targeted queries with different keywords related to the property (type of property, location, characteristics), we found that the advertisement published via Propriétés De Charme appeared in a good position in the search results , confirming the effectiveness of the natural referencing implemented.
💡 Advice given to the owner: capitalize on this visibility
During our final exchange, we advised the owner to take advantage of this premium visibility to strengthen his distribution strategy on other real estate portals aimed at individuals, such as Leboncoin , or other platforms.
On these sites, owners often have to:
Create an account
Download their photos
Write their own text
Manage incoming contacts independently
But at the same time, we suggested a smart approach to him:
👉 Redirect your contacts to the listing published on Charming Properties
This allows:
To show that he has taken the necessary steps to showcase his property on a high-end portal
To create an effect of credibility and trust among prospects
To better qualify incoming requests by asking the right questions:
What are the prospect's expectations?
What is his actual budget?
Does he have a financing plan?
In short, the advertisement placed on Propriétés De Charme becomes a strategic tool , not only to attract buyers, but also to structure the negotiation , even if the first contacts come from other media.
🤝 A tailor-made strategy, end-to-end support
This concrete example perfectly illustrates what Propriétés De Charme offers to private owners: a comprehensive , personalized service designed to maximize the visibility of an exceptional property. From the initial contact to online publication, including copywriting, featured descriptions, video integration, and cross-referencing, each step is handled by our team with rigor, expertise, and attention to detail .
But beyond the listing itself, our customer service team remains available at all times to support the owner, answer their questions, and even offer strategic advice on negotiation . Because selling a property with character isn't just about advertising: it's a comprehensive process where every interaction counts.
📞 Contact Charming Properties Customer Service
Customer service contact details:
📧 Email : contact@proprietesdecharme.com
📞 Phone : +33 (0)3 23 93 23 38
🕒 Opening hours : Monday to Friday, from 9am to 6pm
🌐 Website : www.proprietesdecharme.com