Selling an apartment privately in France

Propriétés De Charme is the portal dedicated to listings of prestigious houses, villas and properties: villas, houses, castles, estates and luxury apartments.

Selling an apartment privately in France

Selling an apartment privately is becoming increasingly popular with homeowners in France. Whether it's to avoid agency fees, maintain control of the process, or target buyers directly, direct sales appear to be a credible alternative, even for character apartments or luxury properties.

However, successfully selling a property privately requires method, rigor, and visibility. From preparing the file and writing the advertisement to distributing it, managing contacts, and complying with legal requirements, each step must be mastered. It is precisely to address these challenges that specialized portals now offer comprehensive support, while allowing the owner to sell without an intermediary.

Why sell an apartment privately?

Avoid agency fees

One of the main arguments in favor of selling directly between individuals remains the absence of agency fees. For an apartment located in a major city like Paris, Lyon, Bordeaux, Nice, or Cannes, these fees can amount to tens of thousands of euros. By selling directly, the owner maximizes the net proceeds from the sale.

Maintaining control of the sale

Selling your apartment without an agent also allows you to maintain control over the entire process: setting the price, selecting buyers, organizing viewings, and controlling the marketing pace. For many owners, this autonomy is a real advantage.

A solution tailored to luxury apartments

Contrary to popular belief, private sales are not limited to standard properties. Haussmannian apartments, lofts, duplexes, penthouses, apartments with terraces or exceptional views all find their place on specialized portals capable of reaching a qualified clientele.

Preparing your apartment before putting it on the market

To enhance the value of the property

Before advertising the property, it's essential to showcase its best features. Decluttering, optimizing lighting, neutralizing the decor, and making minor repairs all contribute to improving its perceived value. In real estate, first impressions are crucial.

Gather the required documents

Selling an apartment requires compiling a complete file, including in particular:

  • The title deed
  • Mandatory technical assessments (energy performance certificate, asbestos, lead, electricity, gas, public access building, etc.)
  • The condominium regulations
  • The minutes of the general meetings
  • Condominium fees and the reserve fund for works

These elements are essential to inform buyers and secure the transaction.

Setting the right price for private sales

Analyze the local market

Determining the right price is a key step. An overpriced apartment will remain on the market for a long time, while an underpriced property will result in a financial loss. It is recommended to compare recent sales of similar properties in the same neighborhood, taking into account the floor, orientation, and the presence of an elevator, balcony, or terrace.

Take into account the specific characteristics of the property

A distinctive apartment, an unobstructed view, a desirable location, or high-end amenities (home automation, air conditioning, secure parking, serviced residence) justify a competitive price. However, consistency remains essential to attracting qualified leads.

Writing an effective advertisement to sell an apartment privately

A clear and attractive title

The title of the advertisement must be precise and informative: type of apartment, size, location, and key feature. The goal is to immediately capture the attention of potential buyers.

A detailed and reassuring description

The description should present the apartment in a structured way: layout, surface area, number of rooms, general condition, amenities, surroundings, and living environment. Information about the condominium and fees also helps to build trust.

Professional-quality photographs

Photos play a crucial role. Bright, well-framed, and representative images significantly increase the number of inquiries. For luxury apartments, image quality is essential to showcase the spaciousness and amenities.

Where to post an apartment ad between private individuals?

The distribution of the listing directly influences the success of the sale. Publishing on a specialized portal allows you to reach a targeted audience actively searching for property. For charming and prestigious apartments, it is essential to choose a site offering national and international visibility.

On Propriétés De Charme, listings benefit from a high-quality editorial environment and an audience appreciative of character and luxury properties. Buyers access listings directly through the site's search engine.


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A turnkey service for property owners selling their property

Selling an apartment privately doesn't mean going it alone. Propriétés De Charme offers a comprehensive service designed for owners who want to sell without an agency while still benefiting from professional support.

Simple and efficient operation

The owner provides the essential information: photographs, a descriptive text, and property assessments (energy performance certificate and other documents). Upon receipt, customer service takes care of:

  • From the professional writing of the advertisement
  • From content optimization for distribution
  • From the online posting on the portal

This service allows the seller to save time while benefiting from a polished presentation that is consistent with the expectations of buyers.

Human support

Customer service remains available to support the owner at every stage, answer questions and ensure rigorous follow-up of the listing.


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Manage contacts and organize visits

Once the listing is published, inquiries are sent directly to the owner. The owner can then communicate with potential buyers, verify the feasibility of their plans, and arrange viewings in a relaxed setting.

For luxury apartments, it is recommended to prioritize quality viewings, taking the time to present the property, the condominium and the surrounding area.

Securing the sale up to the signing

Private sales follow the same legal framework as sales through agencies. Once an agreement is reached, the preliminary sales agreement is signed at the notary's office. The notary legally secures the transaction until the final deed is signed.

The notary remains the central point of contact for verifying the conformity of documents, setting deadlines and guaranteeing the protection of both parties.

Selling an apartment privately: a modern and regulated solution

Thanks to digital tools and specialized portals, selling an apartment privately is now a credible, efficient, and secure solution. It caters to owners of standard apartments as well as those with distinctive or high-end properties.

By relying on a complete service for writing and distributing advertisements, the owner benefits from optimal visibility while retaining the freedom to sell without an intermediary.

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