Posting a private real estate ad
This article is based on an analysis carried out by ChatGPT using information available online concerning real estate sales between individuals, advertising practices and the operation of specialized portals in France.
Posting a property advertisement directly between individuals is becoming increasingly common. Whether selling a house, an apartment, a character property, or a luxury estate, owners are looking to gain more independence while avoiding agency fees.
Why post a real estate ad between individuals?
Mastering your sales
Posting a live ad allows the owner to maintain control over each step:
- Price fixing
- Choice of sales pitch
- Contact management
- Organizing visits
Avoid intermediary fees
The absence of agency fees is one of the main drivers of this approach. The seller retains the entire sale price, which can represent a significant financial gain.
Legal framework for an advertisement between private individuals
Posting a property advertisement without an agency is perfectly legal. However, certain rules must be followed to protect the buyer and secure the transaction.
Required information in the advertisement
- Living area
- Selling price
- Energy class (DPE)
- Precise location or sector
- Accurate description of the property
An incomplete or inaccurate advertisement can damage the seller's credibility and slow down the sale.
Prepare the necessary elements before posting your ad
The photos
Photographs are crucial. They must be:
- Clear and bright
- Representative of reality
- well framed
- Photos taken in a tidy and well-maintained home
The description
The text must be structured, clear, and informative. It must meet buyers' expectations as soon as they read the advertisement.
The diagnoses
The energy performance certificate (EPC) and technical surveys must be carried out before the property is put on the market. They reassure the buyer and are essential for the rest of the process.
How to write an effective classified ad for individuals
A clear and targeted title
The title must allow the buyer to immediately identify the type of property and its positioning.
A structured text
A successful advertisement includes:
- General presentation of the property
- Description of spaces
- Services and equipment
- Environment and living conditions
- Distinctive strengths
Where can I post a private real estate advertisement?
The choice of distribution platform is strategic. Not all portals target the same audience.
For properties with charm, character or prestige, it is essential to opt for a specialized portal in order to reach a truly qualified audience.
Posting an ad without being alone: a complete solution
Contrary to popular belief, posting an ad between individuals does not mean being left to your own devices.
On Propriétés De Charme, the owner benefits from complete support while retaining direct sales control.
Transmission of elements
The owner provides:
- Photographs of the property
- Descriptive elements
- The Energy Performance Certificate (EPC) and mandatory diagnostics
Writing and online publication
The portal's customer service handles:
- Professionally writing the advertisement
- Content optimization
- The online launch
- Targeted distribution
This approach allows the owner to benefit from a high-quality presentation without commission.
Contact Charming Properties Customer Service
Manage contacts and requests
Interested buyers contact the owner directly. The owner can then qualify inquiries, answer questions, and arrange viewings.
This direct relationship is often perceived as more transparent and more human.
From compromise to the authentic deed
Once an agreement is reached, the notary takes over. The sale then follows the standard procedure:
- Signing of the preliminary agreement
- Legal deadline
- Signing of the authentic deed
Selling between private individuals offers the same level of legal security as selling through an agency.
Posting an ad between individuals: a modern approach
Listing a property privately is now a mature, structured, and effective solution. Thanks to specialized portals and comprehensive support services, homeowners can sell under favorable conditions while maintaining control of their project.
