Why does Propriétés De Charme open its doors to private sellers?

A turning point in luxury real estate

The luxury real estate market is evolving. Long reserved for high-end agencies and professionals, the sector is undergoing a discreet but significant shift: some portals specializing in exceptional properties, such as Propriétés De Charme , now allow individuals to directly publish their exceptional residences for sale.

This choice, far from being insignificant, is part of a broader strategy of opening up, modernizing, and selectively democratizing the market. For owners of villas, castles, manor houses, or luxury apartments, this development opens a new avenue for selling effectively while maintaining control of the process.

1. The historical model: a market reserved for professionals

For years, the sale of luxury goods online relied primarily on specialized real estate agencies. These professionals, guarantors of the quality of the properties presented, confidentiality, and customer follow-up, were the only ones authorized to publish on high-end portals .

This model allowed:

• A rigorous selection of advertisements

• A high-quality presentation (photos, writing, staging)

• Comprehensive support from start to finish for both sellers and buyers

• Optimal asset valuation

2. Why open to individuals now?

a. A growing demand for independence

Some owners of exceptional properties now wish to sell them themselves , while benefiting from prime visibility . These sellers:

• They know their property perfectly well

• They already have professional photos

• They have a direct, even confidential approach

• They may be accompanied by their notary, lawyer, or wealth management advisor

By allowing them to publish their ads on a premium portal , Propriétés De Charme responds to this demand while preserving the editorial standards of the site.

b. Diversify and enrich the supply of goods

Integrating listings from individuals also allows for:

• To constantly renew the catalogue of luxury properties

• To offer buyers more choice , including discreet, rare or atypical properties

• To acquire properties that are still off the market , often offered exclusively by their owners

3. A rigorous selection process for quality listings

Propriétés De Charme is not open to all properties or all listings. Each listing submitted by an individual is carefully reviewed according to several criteria:

• Architectural and environmental quality of the property

• Carefully presented (photos, description, location)

• Consistency with the standards of luxury and exceptionality

• Verification of the information provided (address, owner, etc.)

Editorial filtering ensures that the user receives a consistent level of quality, whether viewing an agency or private advertisement.

4. Unique visibility for property owners selling

Thanks to a targeted, high-end, and international audience , publishing on Propriétés De Charme provides access to:

• A target audience described as premium buyers

• Visitors seeking exclusive properties, in France and abroad

• Optimal showcasing of the asset within a dedicated editorial environment

Propriétés De Charme also stands out for its ability to showcase properties in an immersive way : great visuals, careful writing, smooth and elegant navigation experience.

5. Advantages for individual sellers

Listing your luxury property directly on Propriétés De Charme allows you to:

• To maintain control over sales while benefiting from high-quality distribution

• To test the market before potentially entrusting the property to a professional

• To save on agency fees when the owner sells directly

• To present the property according to one's own vision , with the support of the portal's editorial team

This is an ideal solution for experienced sellers, accompanied by a notary or lawyer, wishing to optimize the visibility of their property without an initial intermediary.

6. A model for the future: cohabitation and customization

Propriétés De Charme is not becoming a site for private individuals. It is a hybrid and selective model , where listings from private sellers coexist with those from prestigious agencies , while also benefiting from:

• With identical presentation

• support if desired

• From a dedicated customer service

Each seller benefits from tailor-made options : highlighting, translation, wider distribution, valuation advice, etc.

7. And what about luxury agencies?

The arrival of private individuals is not a threat , but a strategic complement . Indeed:

• Agencies retain essential added value : valuation, negotiation, legal support, and securing the transaction.

• Many individuals, after a few weeks of publication, choose to hire a professional

• The coexistence of the two profiles stimulates the market and promotes the fluidity of transactions.

The professional remains the preferred point of contact for many owners and buyers, particularly international or institutional ones.

8. Towards more accessible and flexible luxury real estate

Luxury real estate is not immune to major underlying trends:

• Digitalization of practices

• Salespeople need autonomy

• Expectation of personalized services

• Seeking transparency and fluidity

By adapting to these changes, Propriétés De Charme anticipates market expectations while maintaining its excellent positioning. Opening up to individual sellers is a natural extension of this ambition.

Conclusion: A prestigious portal, serving all demanding sellers

The opening of the Propriétés De Charme to listings from private individuals marks a significant turning point in the luxury real estate market . This decision does not challenge the role of agencies, but complements the existing offering and allows each owner to access a qualified audience, whether they are a professional or not.

In a world where presentation, property quality and editorial consistency take precedence, only a specialized portal like Propriétés De Charme can guarantee high-end visibility , while respecting the market's standards of excellence.