Writing a compelling real estate ad: A complete guide and tips
Maximize your chances of selling your property with an optimized real estate listing. Practical tips, mistakes to avoid, and concrete examples for an effective ad.
How to write a compelling and effective real estate advertisement?
A well-written listing is a powerful tool for attracting potential buyers and standing out in a competitive real estate market. Discover best practices and essential tips for capturing attention and generating viewings.
1. Create a catchy and informative title
🎯 The key elements of a good title
An effective title should contain:
- The type of property (apartment, house, villa, loft…)
- A major advantage (terrace, sea view, garden, swimming pool…)
- Location (city, neighborhood, environment)
Examples:
- “Charming house with garden and swimming pool – Montpellier”
- “3-room apartment with breathtaking views of the Seine – Paris 16th arrondissement”
- “Contemporary loft in the heart of Marseille, near the Old Port”
2. Carefully describe the property
✍️ Write a fluid and engaging text
Your description should be clear, concise, and informative. It should include:
- General characteristics : Living area, number of rooms, condition of the property
- Amenities and services : Equipped kitchen, heating, home automation
- The environment : Proximity to transport, shops, schools
Example: “Located in a sought-after area of Nice, this fully renovated 80 m² apartment offers exceptional natural light thanks to its large bay windows. It comprises a spacious living room, an open-plan fitted kitchen, two bedrooms, and a modern bathroom. Just minutes from the beaches and the city center, this property is ideal for a primary residence or a rental investment.”
✅ Highlight the major strengths
Buyers are looking for properties that meet their specific needs. Make it easier for them to read with a bulleted list:
- 🏡 15 m² south-facing terrace
- 🚗 Private garage and cellar included
- 🌳 Large, wooded garden of 500 m²
- 🏊 Heated and secure swimming pool
3. Optimize visuals to maximize impact
📸 The golden rules for attractive photos
- high-definition photos .
- Capture each piece from different angles .
- Pay attention to the presentation: the space should be tidy and tastefully decorated .
- Add a photo of the outside environment (view, garden, facade).
🎥 Bonus: virtual tour and maps
A floor plan and a virtual tour allow buyers to better visualize themselves in the property. More and more buyers are seeking this option before visiting in person.
4. Use the right keywords to improve visibility
🔎 SEO applied to real estate listings
Optimize your text for good search engine ranking on real estate portals and search engines. Naturally integrate:
- “House for sale + city”
- “3-room apartment + neighborhood”
- “Villa with pool + surrounding area”
Add these keywords seamlessly into the title and description.
5. Create an effective call to action
📞 Encourage quick contacts
Always end your ad with a clear and engaging call to action :
Interested in this property? Contact us today to arrange a viewing!
📩 Facilitating contact
- 📞 Phone
- 💬 Online contact form
6. Mistakes to absolutely avoid
❌ Descriptions that are too vague or exaggerated
🚫 “Superb apartment in the heart of the city center.” ✅ “65m² apartment with balcony, 5 minutes walk from the metro.”
📉 Poor quality or misleading photos
- Do not publish blurry or dark photos.
- Avoid excessive retouching that could be misleading.
💡 Don't forget the essential information
Always indicate:
- The price (avoid "contact us")
- Charges and taxes (condominium, property tax, etc.)
- Year of construction (useful for energy performance)
7. Example of a successful real estate advertisement
“For sale: Magnificent contemporary villa of 180 m² located in a sought-after residential area of Aix-en-Provence. This exceptional property features a spacious living room with a fireplace, a modern fully equipped kitchen, four bedrooms including a master suite, and an office. Its landscaped garden of 800 m² includes a heated swimming pool and a shaded terrace. Close to schools and shops, this house is ideal for a family seeking comfort and tranquility. Contact us today to arrange a viewing!”
