Many small local real estate agencies, independent of large national or international brands, often have some remarkable luxury properties in their portfolio.

The owners of these properties do not simply entrust their sale to large, renowned real estate brands. Knowing that serious buyers actively search for exclusive properties online, they also opt to use independent local agencies, well established in their region for several generations.

This is how these agencies naturally capture a certain number of high-end properties on sales mandate. For the director of such an agency, the crucial question is to know where to distribute these exceptional properties to obtain the best visibility.

Often, these agencies choose to distribute their traditional goods on several general paid portals, numbering 4 or 5, or even more. These portals generally offer relatively uniform publication rates, generally around €100 excluding tax/month for unlimited publication.

Thus, if an independent agency already distributes all its properties on 5 paid generalist portals, the annual budget can quickly climb to around €6,000 to €8,000/year, or even more with additional options and sometimes well exceed €10,000/year.

If this agency also wishes to publish its few beautiful properties for sale on one or two portals specializing in luxury goods, its annual budget can quickly double or even triple. Indeed, the well-known luxury portals benefit from a dominant position and take advantage of this position to charge exorbitant prices. They thus impose very high monthly costs on independent agencies, which do not have the volume of advertisements necessary to negotiate more advantageous subscription prices.

Thus, the cost of advertising per month for a small or medium-sized agency wishing to publish a few properties on a known luxury portal can be 10, 20 or even 30 times higher than the rate that a large brand can negotiate, due to the volume. of announcements it brings.

This situation puts small or medium-sized independent real estate agencies in a delicate position when they still decide to sign contracts with one or two of the main luxury portals. Their ads then find themselves buried among the multitude of lists present on these major portals, in direct competition with the thousands of properties from major brands and luxury real estate groups. These players dominate the promotion of portals, often relegating the properties of independent agencies to the background. This creates a difficult situation for small agencies on these large luxury portals, who profit from their dominant position. Indeed, they pay high rates, while large agencies often benefit from reduced rates given the volume of ads they publish on these leading portals.

For the record, 5 locations on these leading portals cost around €2,500 per year, sometimes much more. For 10 or 20 locations, the annual bill can quickly reach between €4,000 and €6,000 per year, or even much more depending on the publication and promotion options.

Ultimately, many small independent real estate agencies, often family-owned, are forced, for budgetary reasons, not to publish their few beautiful properties on known luxury portals and are content with distribution on their usual general portals.

It's a shame because on general portals, which take everything, beautiful properties are often found next to bland houses or apartments, with poor quality photos, and so on. Some even end up opening their doors to individuals, who thus become direct competitors of the agencies. Business is business, there are no small profits! Everything is good for making numbers!

A beautiful luxury house or property is best presented on a specific portal dedicated to charming, luxury and prestige properties. The most suitable setting to highlight the unique features, elegance and refinement of high-end real estate. By being presented on such a portal, the property benefits from targeted visibility among a qualified audience, made up of people looking for an exceptional real estate experience and an exclusive lifestyle.

Thus, with very affordable publication rates, independent agencies can publish on Properties de Charme. By opting for this portal, they also have the opportunity to attract new sellers of beautiful properties. In addition, they can justify their choice of publication on at least one specialized portal when prospecting new owners of luxury goods.