Luxury real estate on the seller's side: the advantages of hiring the services of a luxury real estate agent to sell a luxury property.
The most beautiful residences and prestigious apartments are best negotiated with the luxury real estate agencies partners of Properties de Charme.
Our partner luxury real estate agencies in Paris, Cannes and throughout the most beautiful regions and cities of France are experts in luxury real estate.
From the valuation of your luxury real estate, to the sale or rental of your luxury property on the market, the advice of luxury real estate professionals prevents you from errors of assessment and thus guarantees you the sale or rental of your luxury property in optimal conditions.
If you are looking for a luxury property to buy in France, luxury real estate agencies offer tailor-made support with sound advice and a keen sense of real estate negotiation and, beyond the acquisition of a primary or secondary residence, support their buyers with a whole range of additional services.
For a sale of a luxury property or property, the real ally, the right partner you need is the luxury real estate agency
The sale of a luxury property cannot be improvised and requires very particular attention to the height of the stakes.
And there are many issues at stake!
They are naturally financial already for the owner whose real estate assets in question can represent a few hundred thousand euros and without limit up to several million or tens of millions of euros for certain exceptional properties.
But the financial stake, the success of the operation, that is to say the transfer of the property, will be closely linked to the perception and the image which will be conveyed by the property to be sold on the luxury goods market, a universe if particular, niche market where the few wealthy buyers are demanding and where love and passion are most often the keys to the purchasing decision.
Putting a luxury property up for sale is like Formula 1!
A rare and unique property, a thoughtful, managed, anticipated and properly managed sales strategy.
You need a team of experts and preparations to match before launching into the race to find a buyer, especially since the competition is tough, there are many beautiful homes for sale on the luxury market and this all over the world and that any initial errors, when putting a luxury property on the market, will never be profitable for the owner upon arrival.
Whether the owner makes a bad strategy from the start and approaches the sale of his property with detachment or casualness or lack of foresight or bad advice or thinking that he will manage well on his own, and this is immediately the commitment towards the winding paths of hazards, setbacks, disappointments, an incalculable waste of time and ultimately doubts which will very quickly settle in the head of the owner who will wonder if his property is really salable, when it will sell and At what price ?
The first step not to be underestimated is the estimate!
The key step before putting up for sale or renting your prestigious property or your luxury real estate asset is the initial estimate that will be made!
The estimate or opinion of value is an essential step and one of the key factors on which the future success of the sale will depend.
To avoid making a mistake and avoiding many pitfalls, you must call on an expert in luxury real estate because the most risky thing is that the property ends up on the market underpriced or overpriced, so that As soon as the real estate advertisements are posted online, the property does not attract any serious buyers, seeing it does not arouse any interest and does not trigger any visits.
An underpriced luxury property loses credibility, an overpriced property will struggle to sell.
The idea in terms of valuation is to find the right balance: the fair valuation price of the good increased or accompanied by a realistic negotiation margin, in order to “give the product a chance” to sell well.
Estimating the value of your luxury property yourself by comparing the prices offered on real estate advertisements published on the Internet for properties with characteristics that you consider similar to your property is certainly the method which leads to approximation or even to future setbacks.
Only a real estate agent specializing in exceptional and luxury properties can correctly estimate a property to identify the specificities specific to your business because, working on a daily basis in their sector of intervention, they master their local market.
Rarity has a price, a unique good, a luxury good does not deserve to be exhibited everywhere, entrusted in the hands of just anyone, or even to be distributed on any advertising channel.
Some sellers think that by increasing the number of sales mandates, by entrusting their properties to numerous professionals, the chance will be greater to sell quickly and well, that the competition thus created between the mandated professionals will create a sort of competition profitable to the seller where each professional thus put under pressure will then make every effort in the world to sell the property.
This is a very bad strategy because the property which thus finds itself distributed everywhere, often with different prices, different descriptions, mentions of different surface areas from one advertisement to another thus loses its appeal, and conveys more image of an ordinary property rather than the rare one that makes us dream, access to which is controlled by a minority of professionals involved.
A luxury property in France costing more than 15,000,000 euros thus found itself under mandate and advertising with no less than 15 different real estate agencies on the case.
15 agencies which deal non-exclusively or by delegation of mandate for the same property for sale, imagine that each professional distributes it on their own real estate website but also on 5 or 6 ad portals and without counting all the accounts social networks of professionals, and it is the immediate fall of the image of rarity and exception conveyed by the property in question, the sale announcement of which thus finds itself published up to several hundred times.
Most often with different sales prices, with mentions of different living areas or land, sometimes with different descriptions, in short, it's complete rubbish and certainly the owner will be the big loser in the end. arrival.
When the right buyer finally presents himself who can only note this blatant absurdity in terms of communication, it is a safe bet that the purchase offer he will make will be significantly revised downwards, being able to only think that the owner is hard pressed to sell his property voluntarily entrusted and without surveillance everywhere!
What about the image of rarity and luxury conveyed by the property?
Some (especially informed buyers who are not fooled) will think that the owner is in a hurry, that the owner is too greedy, that the owner no longer knows what to do to sell his luxury home and is pursuing a very strange marketing strategy? Where is the wolf hiding? What is the problem ?
Very rare, the distribution circuit must be selective and therefore limited to a few hand-picked participants!
How can an owner keep control, verify and control the real estate advertisements published on the internet for his home, in particular the photos published, the communication media used, if he entrusts his property to too many professionals? It's impossible.
Entrusting your luxury property to one or more real estate agents should not consist of signing one or more sales mandates and then waiting in complete passivity unless you decide to put your destiny and fortune in the hands of the agent. real estate and let him do, act and decide everything on his own.
The best strategy, apart from entrusting your property with an exclusive sales mandate to a single real estate agent, is to limit the number of participants.
The real estate agent, however luxurious it may be, is not a simple door opener or bringer of visiting buyer prospects, he is a real estate sales manager.
Just like a manager, he needs a reliable and supportive team to carry out his mission.
In this case, in terms of real estate sales, the first ally of the real estate agency, the first link in the chain is indeed the owner of the property.
The best strategy when you have a beautiful home for sale is to surround yourself with two or three intermediaries at most!
The advantage is undeniable for the owner because in these conditions of limitation of the number of real estate agents that he mandates, he can follow or manage his real estate sale more easily, set more ambitious objectives for each of his agents, become himself even also an actor in his sale and get involved more easily if he wishes.
Efforts are concentrated on a handful of stakeholders instead of being diluted among a multitude.
As a selling owner, the real estate agent you appoint must be considered a trusted partner, an ally from whom you are entitled to request regular monitoring and assessment of the actions taken to sell your property.
The regular assessment with your real estate agent allows adaptations, modifications during the life of the mandate, reassurance, control and control, it is a close collaboration between the real estate agent and the seller which should be the rule, to aim for pragmatic efficiency in order to achieve the sale under the best conditions.
To put it another way, we also have the real estate agent we deserve!
It's always helpful to have a trusted real estate agent as a friend.
The commission of a luxury real estate agent, which it is useful to remember is received only for a completed deal, signed with a notary, is often of the order of 5 to 7%.
The remuneration of the real estate agency is most often included in the presentation price of the property, the sole responsibility of the seller and is ultimately inexpensive when we analyze all the advantages of dealing with a real estate agent for sale. property.
Good collaboration or close cooperation between the owner and one or two real estate professionals, a cordial understanding brings efficiency, serenity and ultimately a sales objective which will be achieved within the allotted time frame.
If you are considering selling or renting your property, do not hesitate to use the Properties de Charme connection service to have an estimate made for your beautiful home.
