Luxury real estate agencies: how to choose?

Luxury real estate agencies: make the right choice!

To choose the right luxury real estate agency in France, you must take into account the growing demand for prestigious properties, particularly in Paris and the Côte d'Azur. The most exceptional properties are often sold discreetly (off market). Luxury real estate agencies offer high-end services adapted to a demanding clientele, made up of wealthy and demanding people. These agencies offer discreet communication, in-depth negotiations and a personalized customer approach. If you are looking for a luxury property in France, it is essential to use these specialist agencies to access exclusive properties that are not advertised online.


Find a real estate agency specializing in luxury and charming real estate


Luxury real estate agencies or local real estate agency?

Before listing the main luxury real estate agencies, it is important to point out that it is entirely possible that conventional real estate agencies also offer stunning properties for sale. For example, an owner of a castle located near a small provincial town of 10,000 inhabitants could choose to entrust his property to one or more reputable luxury real estate agencies. However, being aware that the majority of real estate transactions now take place online, he could also opt for a well-established local real estate agency.

Potential buyers conduct extensive research online, leading some luxury property owners to use local agencies located in the area of ​​their property. So, if you own a luxury property, it may be wise to entrust its sale to a traditional local real estate agency.

Foreign buyers interested in purchasing a luxury property in France often have a specific region in mind, based on their past experiences on vacation or with family. Consequently, it is strategic to also entrust your property to a local real estate agency which has clients interested in the region where the property is located. This approach therefore effectively complements the services of luxury real estate agencies.


The main luxury real estate agencies

They can be of different nature:

  • 100% independent luxury real estate agencies : the creator is 100% independent, his brand belongs to him, he specializes in the world of luxury real estate and is not attached to any national or international chain or brand. He is an autonomous business manager who leads the commercial strategy of his real estate agency according to his own business plan.
  • Luxury real estate agencies in an integrated network : they all have the same name and are all attached to a parent company. These are often real estate agency businesses that were originally family-owned and have developed over time, with growth and the opening of agencies in several cities.
  • Luxury real estate agencies in brand licensing : the licensee pays a royalty to the owner of the brand for the right to use it. The licensee is often an independent agency “under brand license” which enjoys the reputation of the brand and has the freedom to organize itself as it wishes to organize its agency.
  • Franchise luxury real estate agencies : these are independent real estate agencies which apply the methods and have the same brand name and the same tools as the agencies in the network to which they belong. Franchise agencies most often pay a % of their fees to the franchisor who takes care of advertising the brand.

Whether you choose to use the services of a traditional local real estate agency or a well-known luxury real estate brand, it is worth remembering that behind the names of brands, and much more than the names and brands, it is above all people who make companies.

So, before entrusting your property to this or that agency, it is preferable to take your time, think carefully and test the agency with a few calls and requests for simple information before signing a sales mandate or a voucher. visit.

In the Charming Properties Magazine, you will find interesting articles and relevant advice for choosing the right real estate agency.


Luxury real estate agencies in alphabetical order

The information comes from the sites of real estate agencies, Wikipedia and the counting of properties was carried out on 11/19/2021 by the luxury real estate portal Properties de Charme. Our partner real estate agencies are very well referenced on Google and Bing .

Barnes International

  • Luxury properties for sale in France: 3,458 ads as of 11/19/2022
  • Luxury properties for sale in Paris 75: 669 ads as of 11/19/2022

Barnes is a high-end real estate player in Europe and the United States.
Founded by Heidi Barnes in 1995, the network brings together more than 1,100 employees, spread across 102 offices located in around twenty countries. Heidi Barnes founded Barnes International.
She opened a real estate company in London and Paris intended to accommodate a clientele of expatriate executives in these two capitals. At the beginning of the 2000s, Thibault de Saint Vincent joined Barnes as President, after having created and developed residential real estate companies in Paris for more than fifteen years, notably the Connexion Immobilier network.
The high-end real estate sales activity was launched under the direction of Thibault de Saint Vincent in 2003 and 2004, initially in Miami, London and Paris. Barnes transacts in multiple areas.
The company publishes assessments of the international luxury real estate market, which publishes the “Barnes City Index” each year. The company is present in 18 countries.

Coldwell Banker

  • Luxury properties for sale around the world: impossible to count on their site
  • Luxury properties for sale in France: counting impossible on their site
  • Luxury properties for sale in Paris 75: 51 ads as of 11/19/2022

Coldwell Banker in France
Coldwell Banker is the most dynamic network in the luxury and prestige real estate market with 12 openings in 2019. Today Coldwell Banker France & Monaco has nearly 40 offices and 300 consultants.
Coldwell Banker is a real estate franchise network owned by Realogy.
Created in 1906 by Colbert Coldwell in San Francisco, the network today has around 92,000 real estate consultants, for 3,100 offices in 49 countries. After the San Francisco earthquake in 1906, which destroyed more than 80% of the city, Albert Nion Tucker, Colbert Coldwell and John Conant Lynch founded Tucker, Lynch and Coldwell on August 27, 1906, a real estate agency which wanted to restore the customer interest at the heart of its activity.
Benjamin Arthur Banker joined the company in 1913 as a consultant, and became a partner in 1914. The company was then renamed Coldwell Banker. In 1933, Coldwell Banker created the Previews brand, specializing in luxury real estate, and organized video screenings of villas in private rooms for privileged clients.
In 1952, the company opened its first branch outside of California in Phoenix, Arizona.
In the 1970s, the network expanded through the acquisition of companies in Atlanta, Chicago and Washington DC. Coldwell Banker's first international office opened in 1998 in Toronto, Canada. The network was established in France in 2011. In 1981, Coldwell Banker was purchased by Sears, Roebuck and became a component of Sears Financial Network. In 1989, Sears sold Coldwell Banker's commercial division to The Carlyle Group for approximately $300 million, becoming CBRE. The Residential Real Estate division then kept the name Coldwell Banker. Sears sold Coldwell Banker to Fremont Group in 1993 for $230 million. The network was then sold to HFS Inc. then to Cendant in 1996. In 2006, the Realogy group bought the brand. Realogy is the global leader in real estate franchises and also owns Century 21, Era Real Estate and Corcoran. Realogy is listed on the New York Stock Exchange (NYSE).

Daniel Féau

  • Luxury properties for sale in France: 763 ads as of 11/19/2022
  • Luxury properties for sale in Paris 75, Île de France: 651 ads as of 11/19/2022

Daniel Féau presents himself as the specialist in luxury real estate in Paris and western Paris.
Agency created in 1986 which has offices in Paris. Daniel Féau is involved in the transaction of beautiful apartments, houses and mansions, in Paris and the western suburbs.
According to the brand, it makes one in three sales between 2 and 4 million euros, and more than half of sales above 4 million. Daniel Féau also sells between 600 and 700 apartments per year, worth between 500,000 and 2 million euros.

Emile Garcin

  • Luxury properties for sale in France: 598 ads as of 11/19/2022
  • Luxury properties for sale in Paris 75: 96 ads as of 11/19/2022

Emile Garcin is above all a family company, founded in 1963 in Saint-Rémy-de Provence by Emile Garcin. The group today has fourteen agencies in France (non-franchise), two branches in Marrakech and Tangier and correspondents in Dublin, London and Stockholm.

Engel & Volkers

  • Luxury properties for sale worldwide: 54,644 listings as of 11/19/2022
  • Luxury properties for sale in France: 842 ads as of 11/19/2022
  • Luxury properties for sale in Paris 75: 338 ads as of 11/19/2022

Engel & Völkers is a German company, world leader in real estate brokerage companies, specializing in prestigious real estate.
Founded in 1977 in Hamburg (Germany) by Dirk C. Engel and joined in 1981 by Christian Völkers, it is present in more than 30 countries and employs more than 11,000 employees. David Scheffler is President France and Managing Director of Market Center Paris. In December 1977, Dirk C. Engel founded “Engel & Cie”, a company specializing in the sale of real estate to Germans in downtown Hamburg.
Christian Völkers then joined Dirk C. Engel and they founded a brokerage office in Hamburg. After Engel's death in 1986, Christian Völkers took over his partner's shares and continued Engel & Cie. under the name Engel & Völkers.

John Taylor

  • Luxury properties for sale worldwide: 1,620 listings as of 11/19/2022
  • Luxury properties for sale in France: 580 ads as of 11/19/2022
  • Luxury properties for sale in Paris 75: 65 ads as of 11/19/2022

An international dimension
During the 1990s, Michel Pastor acquired John Taylor. In 2006, thus perpetuating the exceptional legacy and family spirit of John Taylor, Michel Pastor appointed his daughter Delphine Pastor President of the Group. Since then, the company has expanded internationally, recently opening agencies in Courchevel, Megève, Paris, Geneva, Gstaad, London, and Doha.

In 2002, and at a time when the auction market was becoming very competitive, the entrepreneur Nicolas Orlowski bought Artcurial, and, through his initiatives, quickly made it the first French auction house specializing in more than twenty- five areas of art and antiquities. Artcurial then became one of the main international players in the Art market and created a partnership with John Taylor in 2013.

Succeeding Delphine Pastor who successfully managed the group for more than 10 years, Artcurial bought the John Taylor group in November 2017, allowing it to offer its international clientele a global service, and to amplify and accelerate the synergies of the two Houses.

Junot

  • Luxury properties for sale in France: counting impossible on their site
  • Luxury properties for sale in Paris 75: counting impossible on their site

Junot is a family group founded in 1984, member of the Leading Real Estate Companies of the World and Unio, the leading Parisian luxury real estate network. It provides high-end services for the sale, management and rental of quality real estate in Paris. With 16 agencies in the heart of neighborhoods, 60,000 French and international clients, Junot sells 500 properties per year and manages 500 million euros of real estate assets, from studios to private hotels.

The Nail Cabinet

Luxury real estate agency specializing in the sale of castles in France

  • Luxury properties for sale – France: 162 ads as of 11/19/2022

Since the 1970s, Cabinet LE NAIL has occupied a leading and recognized place in the field of expertise and the sale of castles, manors, agricultural and forestry estates.
This leading position was acquired thanks to the breadth of its skills in the fields of ancient architecture, agriculture and forestry, but also in legal and technical matters.
Cabinet Le Nail offers you a selection of exceptional real estate for sale including Châteaux, Manoirs, Estates, Private mansions, Beautiful residences in Brittany, Normandy, Pays de la Loire, Center Val-de-Loire, Nouvelle-Aquitaine, Grand- East, Burgundy Franche-Comté, Auvergne Rhone-Alpes, Hauts-de-France and Île-de-France.

Mercury Group 1936

  • Luxury properties for sale in France: 600 ads as of 11/19/2022
  • Luxury properties for sale in Paris 75: 18 ads as of 11/19/2022

For more than 80 years, the Mercure Group has made luxury real estate and real estate assets its spearhead.
The experts of the Mercure Group offer demanding clients a complete selection of character properties and prestigious residences throughout France. The experts of the Mercure Group offer a demanding clientele a complete selection of character properties and prestigious residences throughout France. Bought in 1980 by Pierre Chassaigne, Chairman of the Group, the Mercure Group has been able to adapt to changes in the business and take advantage of opportunities to become a unique real estate group, thanks to its notoriety and roots.
Today, the Group has 20 regional divisions throughout France.
The development of the Mercure network has always been done in a “family spirit”: a family and friendly environment guided by values ​​of trust, respect for traditions, honesty and professionalism, within a clearly defined legal framework.

Sotheby's International Realty

  • Luxury properties for sale worldwide: 497,431 listings as of 11/19/2022
  • Luxury properties for sale in France: 1,386 ads as of 11/19/2022
  • Luxury properties for sale in Paris 75: 198 ads as of 11/19/2022

Sotheby's International Realty is a luxury real estate brand founded in 1976 by art dealers Sotheby's.
Sotheby's International Realty operates as a franchise focused on the brokerage and marketing of residential real estate. Specializing in luxury real estate, in 2018, the Sotheby's International Realty network had more than 19,000 sales associates in 990 offices in 72 countries and territories around the world.
In February 2004, Realogy, a provider of real estate franchising and brokerage, relocation and settlement services, entered into a long-term strategic alliance with Sotheby's. The agreement provides for the licensing of the Sotheby's International Realty name and the development of a comprehensive franchise system. System franchises are granted to brokerages and individuals who meet Realogy's criteria. The franchisor supports its agents with operational, marketing, recruiting, education and business development resources. In 2012, the company launched a website for farm and ranch listings, the first in a series of specialty market Internet listings. Subsequent targeted marketing websites include beachfront, golf, ski and historic properties.

Vaneau Agency

  • Luxury properties for sale in France: counting impossible on their site
  • Luxury properties for sale in Paris 75: counting impossible on their site

Vaneau, prestigious real estate since 1972. VANEAU has specialized for more than 45 years in the sale and rental of prestigious real estate in France in Paris, Neuilly, Boulogne and on the Côte d'Azur, but also in Brussels, Marrakech or even Miami, through its 27 agencies.

Marc Foujols International Properties

  • Luxury properties for sale in France: counting impossible on their site
  • Luxury properties for sale in Paris 75: 51 ads as of 11/19/2022

Marc Foujols is a real estate agency specializing for 40 years in the sale and rental of prestige goods and luxury properties in Paris, France and internationally. The Marc Foujols Group has more than 800 advertisements processed per year, around fifty employees and partners.

Michaël Zingraf Real Estate

Luxury real estate agency located on the Côte d'Azur

  • Luxury properties for sale on the Côte d'Azur: 489 ads as of 11/19/2022
  • Luxury properties for sale in Paris 75: 21 ads as of 11/19/2022

Since its creation in 1977, Michaël Zingraf Christie's International Real Estate has met the expectations of a predominantly international clientele by offering exceptional properties for sale and rental, while providing a range of tailor-made services.
The Riviera group bases its expertise on four essential values: trust, integrity, discretion and excellence. IN FRANCE: The 18 Michaël Zingraf Real Estate agencies located in the most emblematic places of the Côte d'Azur, Provence but also in Deauville, Paris and Uzès, offer properties for sale and seasonal rental, as well as 'a range of personalized services.
The brand now has more than 70 employees from all four corners of the globe (English, German, Scandinavian, Russian, Bulgarian, etc.). Michaël Zingraf Real Estate offers nearly 2,000 properties for sale and rental, ranging from 1 to 350 million euros. INTERNATIONALLY: In addition to the opening of the first Michaël Zingraf Real Estate agency in Switzerland, in the legendary resort of Gstaad, the International department offers a selection of prestigious properties for sale, located in the most remarkable destinations of the planet including London, Capri, Portofino, Ibiza, Mykonos, Marrakech, New York and even Saint-Barthélemy. Through its carefully selected partnerships and through the Christie's International Real Estate network (143 affiliates around the world), the Group is represented through 940 offices spread across 49 countries.


Luxury Real Estate in France & International Luxury Real Estate

Particularities of luxury real estate agencies: operation, prices and advantages

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