SEO of advertisers & classification of ads

Charming properties is a platform dedicated to luxury real estate in France and internationally. It relates real estate professionals and buyers looking for exceptional goods. The platform applies strict criteria for the referencing of advertisers and the classification of ads in order to guarantee an optimal quality of the goods offered and a reliable service.

1. Referencing advertisers: who can publish on charming properties?

The broadcast of ads on charm properties is reserved for luxury real estate players, both in France and internationally. To ensure a quality offer, specific criteria are required.

A. Professionals in France:

• Real estate and agencies must comply with the Hoguet law (n ° 70-9 of January 2, 1970).

• Notaries and lawyers must have a luxury goods portfolio and be empowered to exercise the profession of agent in real estate transactions.

B. International professionals:
Foreign professionals must be empowered by the competent authorities of their country to offer luxury real estate.

C. Private owners:
Exceptionally, private owners can publish their ads, provided that they meet the quality criteria required.

2. Announcements categories: types of goods concerned

The platform specializes in the publication of prestigious real estate such as:

• Luxury villas and houses

• Mansions, castles and manors

• Equestrian areas and hunting properties

• Luxury apartments and penthouses

• Prestige chalets, charming residences

• Atypical goods, historical renovations or architects' houses

3. Ad publication criteria

To guarantee the quality of the published goods, charming properties applies rigorous selection criteria.

A. Minimum sale price:
only the properties of a value greater than € 600,000 are accepted for publication.

B. Notes not accepted:

• VEFA goods (sale in the future state of completion)

• Ads with summary photos

• “Off-Market” ads without representative photos

C. Photos quality:
The photos must be professional and faithfully represent the property. Any ad with poor quality or non -relevant photos can be refused.

4. Classification of Ads: How are they organized?

The classification of ads is based on a flexible system, allowing users to easily find the goods that interest them.

A. Default classification:
Ads are sorted by date of publication, with the most recent first.

B. Specific research:
users can refine their research by:

• Country, Region, City

• Type of good (villa, castle, apartment, etc.)

• Price

• Property ID

The results can be sorted by:

• Increasing or decreasing price

• Featured

• Date (recent or old)

C. Featured ads:
Advertisers can highlight certain announcements to increase their visibility.

5. The legal framework: Decree No. 2017-1434 of September 29, 2017

Charming properties complies with decree n ° 2017-1434 of September 29, 2017, which imposes clear information on the operation of digital platforms, including the criteria for referencing, classification and dereferencing of ads.

Thanks to these strict criteria in terms of referencing and classification, charming properties guarantees a selection of quality ads and total transparency, thus offering an optimal service for both professionals and for individuals.