How to write an effective real estate ad?

A well -written real estate ad is essential to attract potential buyers and maximize the visibility of your property. Here is a complete guide to create an ad that captures attention and encourages action.

1. Structure a clear and attractive announcement

💬 A catchy and informative title

A good title must be short, precise and highlight the major assets of the property. Here are some essential rules:

• Include keywords sought by buyers.

• Mention the location.

• Highlight a main asset of the property.

Example :

• “Superb 3 -room apartment with terrace and sea view - Nice”

• “Family house with large garden and swimming pool - Bordeaux”

• “Contemporary loft in the center of Lyon, bright and spacious”

📑 A complete and engaging description

Your description must make you want while remaining objective and precise. She must answer essential questions:

• Type of good : apartment, house, villa, loft, studio…

• Area and arrangement : how many m²? How many parts?

• Strengths : terrace, balcony, garden, swimming pool, parking ...

• Environment : proximity to shops, transport, schools ...

Example: “Located in the heart of the Montmartre district, this charming 65 m² apartment has a bright living room with balcony, an equipped kitchen and two comfortable bedrooms. The apartment was completely renovated in 2022 with quality materials. Close to shops and transport, it offers an ideal living environment. ”

🏢 Highlight the strengths

Use flea lists to facilitate reading and highlight the key elements:

• ✅ Recent renovation with high -end services.

• ✅ Sud facing exhibition offering optimal brightness.

• ✅ Large garage and cellar.

• ✅ 500m² wooded garden with terrace.

2. Use quality visuals

📸 Attractive photos

An ad with photos attracts up to 10 times more visitors. Follow these tips:

• Take pictures in high definition.

• Favor natural light and wide angles.

• Store and depersonalize the spaces.

• Offer a photo of each main room.

🎨 Virtual plans and visits

A plan helps to better understand the layout of the parts. If possible, offer a 360 ° virtual visit.

3. Choose the right keywords for SEO

📜 Optimization for search engines

Keywords allow your ad to appear more easily in search results. Here are some examples:

• “Apartment for sale + town”

• “House with garden + region”

• “Luxury villa + location”

Add these keywords naturally to your text.

4. Structure the call for action

📞 Encourage contact with contact

Finish your ad with a clear call: “Contact us today to organize a visit!”

✉️ Propose several means of contact

• 📞 Phone

• 📧 Email

• 👥 Online form

5. Mistakes to avoid

⚠️ Too vague descriptions

❌ “Nice and well located apartment.” ✅ “Apartment of 70 m² on the 3rd floor with elevator, close to the Monceau park.”

🚫 Poor quality photos

• No dark or blurred photos.

• No messy pieces.

🌟 Do not highlight the advantages of the property

If your property has a swimming pool, a terrace or a beautiful view, mention it!

6. Example of a successful real estate ad

“Located in the heart of Bordeaux, this magnificent 85m² apartment combines charm of the old and modern comfort. With a spacious and bright living room, an equipped kitchen and two comfortable bedrooms, it offers a breathtaking view of the Garonne. Take advantage of its private terrace for sunny moments of relaxation. The building renovated in 2021 has an elevator and a secure parking. Close to transport and shops, this property is a rare opportunity! Contact us for a visit. ”