Charming properties:
a high -end audience.
Natural referencing: precise & qualitative targeting
Qualified traffic thanks to natural referencing: serious buyers, no non -targeted visitors from paid campaigns.
🔎 100 % organic referencing, for a really interested audience
At Charme Properties , we have made the strategic choice of natural referencing . Unlike portals that bet on paid advertising campaigns generating massive but low -skilled traffic, we favor a targeted and qualitative .
Our positioning is based on the conviction that the quality of the public is better than quantity. We do not finance Google advertisements to capture visitors far from the universe of prestigious real estate.
👉 In practice, portals using paid advertising often record more than 99 % traffic from simple curious people , without real intention of purchase. Conversely, visitors to charm properties are committed profiles , in active research of luxury goods.
🎯 Result: more limited, but much more qualified traffic - exactly what professionals in the high -end.
Distribution of visits by continent:
Europe 52.2% - North America - 37.3% - Asia 8.4% - Other 2%.
Charming properties:
around 2,000,000 visitors per year.
Source: Site server statistics - Data Center Park Helsinki Tuusula, Finland - Web server (server logs)
Around 2,000,000 visitors per year 100% in natural referencing!
Example between April 27, 2025 and May 7, 2025 on 11 days.
27/APR/2025 - 07/May/2025
Unique Visitors 51 466
🌍 Distribution by continent (in % of the total):
Europe : 52.18 % of visits
North America : 37,33 %
Asia : 8,44 %
Other continents (Oceania, Africa, South America, etc.) : 2.05 % (according to partial data)
🇪🇺 Main European countries (share of world visits):
France : 38,96 %
Ireland : 3,97 %
Germany : 1,48 %
Belgium : 1,48 %
United Kingdom : 1,47 %
Other European countries (Italy, Spain, Switzerland, etc.): 4,82 %
🇺🇸 North America :
UNITED STATES : 36,90 %
Canada, Mexico and Antilles : 0,43 %
🌏 Asia :
Singapore : 4,50 %
China : 2,60 %
Hong Kong : 0,84 %
Other Asian countries : 0,50 %
💡 Rapid summary :
Main market : Europe (especially France)
Secondary audience : United States and Singapore
Global presence but focused on 3 key areas: France, USA, Singapore
Web audience analysis:
really reliable data sources.
To analyze the real attendance of a website , it is essential to distinguish internal sources (data that the owner of the site can consult) and external sources (information publicly accessible or via third party analysis tools). Here is a panorama of reliable sources classified by level of precision and access:
🔒 Internal sources (the most reliable)
Accessible only by the owner of the site or its administrator.
1. Web server (server logs)
Reliability: ⭐⭐⭐⭐⭐
Gross data, directly from the server (eg Apache, Nginx).
Measures real visits (unique IP, pages visited, duration, agents, etc.).
Requires a technical analysis (often via tools like Awstats, Goaccess, Matomo Server Logs).
2. Google Analytics (GA4)
Reliability: ⭐⭐⭐⭐
Most used, free tool.
Give a complete vision of traffic: visitors, sources, pages, duration, rebound rate.
Please note: can be blocked by advertising blockers or refusal of cookies → possible underestimation.
3. MATOMO (ex-PIWIK)
Reliability: ⭐⭐⭐⭐
Alternative to Google Analytics, accommodated locally or in the cloud.
Private data, RGPD-Friendly.
More reliable in the event of cookie refusal if configured in "without consent" mode.
🌐 External sources (indirect and often imprecise)
Used when you do not have access to the site directly. They give an estimate, but do not reflect the exact reality .
4. Similarweb
Reliability: ⭐⭐⭐
Estimates based on a range of users, extensions, partnerships.
Displays monthly traffic, traffic sources, geography, etc.
Interesting to compare several sites between them, but imprecise in absolute terms.
5. SEMRUSH / AHREFS / UBERSUGGEST
Reliability: ⭐⭐
Measure the estimated traffic from natural referencing (SEO).
Do not take into account direct, advertising or social traffic.
Useful to compare SEO visibility of a site, not for its global traffic.
6. Alexa.com (closed since 2022)
Formerly used, is no longer available .
7. Rankings and barometers (eg mediametry, nielsen, etc.)
Reliability: ⭐⭐⭐⭐ (for major French or international sites)
Auditable measures, but reserved for major sites registered in their panel.
✅ Conclusion: What sources are really reliable?
| Source | Reliability | Access | Recommended use |
|---|---|---|---|
| Servers logs | ⭐⭐⭐⭐⭐ | Internal | Gross and complete measurement |
| Google Analytics / Matomo | ⭐⭐⭐⭐ | Internal | Detailed analytical measurement |
| Similarweb | ⭐⭐⭐ | External | Public estimate, useful for benchmark |
| SEMRUSH / AHREFS / UBERSUGGEST | ⭐⭐ | External | SEO analysis, non -global |
Why choose the natural referencing of charm properties?
1. Real Buyers, No Curious
Our natural referencing approach attracts only visitors really interested in buying luxury properties. Unlike paid portals, which generate a strong influx of clicks, but often unskilled people, charm properties focus on announcements seen by buyers in search of prestigious goods.
2. Visibility on Search Engines
We ensure a front page presence on the most used search engines in the world: Google, Bing and Yahoo. Thanks to meticulous work to optimize our site and our ads, our pages are visible to a quality audience, looking for exclusive opportunities in luxury real estate. We do not buy advertising clicks, but we build a real organic presence that generates qualified visits.
3. No Spending on Non-Targeted Visitors
Most real estate portals that focus on paid advertisements attract more than 99% curious. These visitors are not potential buyers, but rather Internet users looking for general information. By choosing charming properties , you benefit from traffic really interested in buying luxury properties.
The difference in charm properties:
| Criteria | Charming properties (natural referencing) | Portals with Paid Advertising |
|---|---|---|
| Visitor Target | Serious and qualified buyers | Wide audience, including curious people |
| Traffic Type | Targeted, organic | Massive, unqualified |
| Cost per Click | No cost for clicks | Paid clicks, high cost |
| Visibility on engines | Presence on 1st page on Google, Bing, Yahoo | Paid traffic, sometimes not very efficient |
| Audience Quality | Buyers looking for luxury goods | Diverse, untargeted audience |
Sustainable Results and Long-Term Visibility
Natural referencing is a strategy that rests on solid and lasting foundations. Unlike paid campaigns which depend on a continuous budget to attract visitors, organic SEO generates stable visibility over the long term, with results that build over time.
Luxury real estate buyers are increasingly inclined to carry out research on Google, Bing and Yahoo. By opting for a 100% natural referencing, charming properties guarantees you quality visibility and allows you to capture an audience really interested.
Charming properties: in 1st page on Google, Bing and Yahoo
Thanks to our natural referencing strategy, charming properties benefits from visibility on the first page of Google, Bing, and Yahoo, for keywords directly sought by buyers qualified as luxury real estate.
Here is an overview of our visibility:
| Keywords | Bing | Yahoo | |
|---|---|---|---|
| charming properties | Yes | Yes | Yes |
| charming villas for sale | Yes | Yes | Yes |
| charming residences for sale | Yes | Yes | Yes |
| charming houses | Yes | Yes | Yes |
| charming residence between individuals | Yes | Yes | Yes |
| luxury property estimate | Yes | Yes | Yes |
| charming apartments for sale | Yes | Yes | Yes |
| estimate a castle | Yes | Yes | Yes |
| castle purchase advice | Yes | Yes | Yes |
| luxury real estate ads | Yes | Yes | Yes |
| luxury real estate ads France | Yes | Yes | Yes |
| penthouse for sale in France | Yes | Yes | Yes |
| private luxury real estate ads | Yes | Yes | Yes |
| luxury bastide for sale | Yes | Yes | Yes |
| sale luxury country houses Provence | Yes | Yes | Yes |
| luxury ad portal | Yes | Yes | Yes |
Charming properties:
Google Analytics data
The first 10 countries from the time of users of charming properties
According to data from Google Analytics , the luxury real estate portal charming properties attracts visitors from around the world. Here are the 10 main countries from users, illustrating the international scope of the platform:
- France : The majority of visitors come from France, confirming strong local interest in luxury properties.
- United States : American visitors are showing increasing interest in the high-end real estate available in France.
- Belgium : Cultural and geographical proximity reinforce the interest of Belgian buyers.
- Switzerland : A Swiss public renowned for its attraction to prestigious real estate.
- Canada : The French-speaking diaspora in Canada constitutes a notable portion of visitors.
- Germany : An expanding market, particularly for buyers looking for second homes.
- United Kingdom : Despite Brexit, the British public remains captivated by French boutique properties.
- Netherlands : Dutch visitors interested in luxury country houses, farmhouses and castles.
- French Polynesia : An unexpected presence, probably linked to expatriates and investors.
- Spain : Spanish visitors are starting to show more interest in luxury goods in France.
Analysis :
These data confirm the international character of the charming properties . The natural referencing strategy attracts a varied, mainly qualified audience, helping to strengthen the visibility and prestige of the platform from potential buyers around the world.
Why Choose Charming Properties?
It is always better to have fewer contacts but with truly motivated people, because they are likely to turn into buyers. Although the number of contacts can be tempting, quality trumps quantity in the luxury real estate sector.
Having contacts who are curious or uninformed can actually be frustrating and counterproductive. Not only does it take time and energy to answer unnecessary questions, but those nosy people also risk making unrealistic demands, such as demanding excessive price reductions.
On the other hand, qualified contacts, even if they are fewer in number, are much more likely to complete a transaction. This also allows you to better target your sales efforts and have more constructive discussions, which, in the long term, will increase your chances of concluding a sale at the right price.
Investing in targeted and quality traffic, like the one you offer with charming properties via natural referencing, allows you to focus on truly interested prospects, which maximizes the chances of success.
With charm properties , you have the assurance that your ad will be visible to real buyers interested in luxury real estate. Our 100% natural referencing allows your property to stand out from the less targeted offers offered by other portals. We do not pay for unskilled clicks. We favor visitors really interested in purchasing high -end properties, thus ensuring the best possible visibility for your goods.
