
Negotiating and concluding the sale of luxury properties
Discover how agencies and negotiators can master negotiation and secure the sale of luxury villas, castles and apartments.
Lugano, the pearl of Ticino, seduces visitors with its Mediterranean climate, lakeside location, and high-end real estate market. Villas, duplexes, and penthouses offer an exceptional setting for an international clientele seeking prestige and comfort.
Close to shops, restaurants, and cultural amenities. Apartments and duplexes with panoramic terraces and lake views.
Quiet residential areas, villas with gardens, swimming pools, direct access to the lake and guaranteed privacy.
Prestigious residences in a quiet location, incorporating contemporary design, home automation and high-end leisure spaces.
Luxury properties in Lugano are highly sought after, particularly those offering panoramic lake views and high-end amenities.
Advanced home automation, high-quality materials and eco-friendly renovations have become standards for luxury residences.
International families, entrepreneurs, investors and collectors are looking for residences offering comfort, security and prestige.
| Area / Neighborhood | Kind of good | Average price (CHF/m²) | Observed range |
|---|---|---|---|
| City center / Riva Caccia | Penthouse / Apartment | 28 000 – 32 000 | Premium services, lake view, terraces |
| Gandria / Castagnola | Prestigious villa | 27 000 – 30 000 | Garden, swimming pool, direct access to the lake |
| Montagnola / Hills | Villa / Luxury house | 25 000 – 28 000 | Calm, contemporary design, home automation |
The rarity of properties and international appeal ensure lasting value for luxury villas and apartments.
Close to the lake, water sports, golf courses, gastronomy and premium services for an exceptional living environment.
Lugano offers security, reliable infrastructure, home services, concierge services and private clubs for an optimal residential experience.
Independent real estate agents and specialist agencies: promote your properties and reach an international clientele by publishing your prestigious properties in Lugano on Propriétés De Charme . Ensure visibility, credibility and commercial performance.
Post a luxury ad in Lugano now
Sources: Knight Frank, Naef Prestige, FGP Swiss & Alps, Swiss cantonal offices, experiences of local agencies.
Real estate agencies and networks: promote your prestigious properties on a high-end portal with a large audience.
Publish as a professional →Grow your portfolio and reach qualified buyers with our premium visibility and SEO.
Post as proxy →Sell your luxury property directly, with a premium turnkey service and no agency commission.
Publish your property →The portal is recruiting an independent Sales Representative (M/F) to develop our network and represent our brand.
See the offer →Whether you're a buyer looking for a luxury property, a seller , or a prestigious real estate agency , our luxury real estate blog opens the doors to a world of expertise and inspiration. Explore our advice for everyone : how to make a successful purchase , optimize your sale , or discover strategies for professionals .
Market trends, prestigious destinations, tips for enhancing the value of a property or making a successful transaction... each article is designed to offer you a clear and inspiring vision of high-end real estate, in France and internationally.

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