🏡 Context: a private owner looking for results
A private owner contacted us via the online form on the Propriétés De Charme , with a clear request: to publish his property on our site to finally gain visibility . His property had already been offered in three or four real estate agencies , but despite their efforts, no concrete progress had been made. Faced with this observation, he chose to test a different approach: selling without an agency , relying on our premium service , our expertise in real estate marketing, and our ability to promote premium or exceptional properties.
🖋️ The real estate ad published in the portal's search engine
Following contact with the owner, our marketing department took charge of writing the entire advert. Based on the information provided (photos, description, diagnostics), we designed a professional presentation Propriétés De Charme universe .
The advert has been integrated into the portal's search engine , accessible to all visitors looking for exceptional properties. It includes:
✅ A and descriptive title
✅ A structured text , highlighting the assets of the property (architecture, environment, services)
✅ Large format photos , selected for their quality and evocative power
✅ technical information : living space, land, number of rooms, heating method, etc.
✅ Real estate diagnostics , including the DPE, are mandatory for any publication
This ad is now permanently visible in the portal's search results, to a targeted and qualified audience.
🌟 Featured: increased visibility on the portal
Wanting to give his property maximum exposure , the owner chose to benefit from additional promotion . Our team therefore created a second ad , separate from the first, specifically designed to appear on the site's homepage for more than 30 days .
This “front-page” announcement allowed:
Immediate visibility to portal visitors
A continued presence in the “Featured Properties” , accessible from the site’s main menu
Increased value thanks to a more immersive format, including an integrated video provided by the owner
But that's not all: this second announcement includes strategic links to:
The first ad in the search engine
An editorial page published on our blog, dedicated to the property and its environment
This intelligent internal meshing cross-referencing , which significantly improves visibility on search engines , particularly Google . The result: the property benefits from a coherent, reinforced and lasting digital presence , well beyond a simple advertisement.
Excellence is not a luxury, it's a standard!
📰 Geolocated blog article: strengthening the property's digital presence
To further increase the visibility of the property on the Internet, our marketing department wrote and published a dedicated article in the portal's blog , targeted at the geographical area where the property is located.
This article, written in an attractive and informative editorial style, allows:
To enhance the territory and the environment of the property (heritage, nature, quality of life)
To contextualize the property in its local setting
To attract a complementary audience, sensitive to the region and its charm
Inside this article are direct links to:
The main ad in the search engine
The featured ad on the homepage
This internal meshing - between the blog, the advertisements, and the sections of the site - makes it possible to strengthen the natural referencing of the property on search engines, notably Google , by multiplying the entry points and SEO signals.
Result: the property benefits from a coherent, extensive and lasting digital presence , well beyond a simple one-off announcement.
🎥 Video integration: a powerful asset for SEO
The owner already had a video presentation of his property, hosted on YouTube . Our team therefore integrated this video directly into the advertisement, with cross-links to the platform, which considerably strengthens the digital presence of the property.
This strategy allows:
An immersive experience for portal visitors
A visual enhancement of the property, well beyond photos
An external link to YouTube, which contributes to natural referencing on search engines
In addition, our customer service also offers—as an option—the creation of a photo montage video , based on visuals provided by the owner. This simple and effective format allows you to create a dynamic presentation of the property, ideal for featured ads or social media posts.
Result: the property benefits from increased visibility , engaging multimedia content , and optimized positioning on Google and other search engines.
📈 Results and strategic advice for the owner
Thanks to the entire system put in place - optimized writing, featuring, video integration, geolocated blog article - the property benefited from a strengthened presence on the Internet , which we were able to illustrate with screenshots taken on Google.
By carrying out targeted queries with different keywords related to the property (type of property, location, characteristics), we noted that the advertisement published via Propriétés De Charme appeared in a good position in the search results , confirming the effectiveness of the natural referencing implemented.
💡 Advice given to the owner: capitalize on this visibility
During our final exchange, we advised the owner to take advantage of this premium visibility to strengthen his distribution strategy on other real estate portals aimed at individuals, such as Leboncoin , or other platforms.
On these sites, owners often have to:
Create an account
Upload their photos
Write their own text
Manage incoming contacts alone
But at the same time, we suggested a smart approach:
👉 Redirect your contacts to the ad published on Propriétés De Charme
This allows:
To show that he has given himself the means to promote his property on a high-end portal
To create an effect of credibility and trust among prospects
To better qualify incoming requests by asking the right questions:
What are the prospect's expectations?
What is his real budget?
Does it have a financing plan?
In short, the advertisement made on Propriétés De Charme becomes a strategic tool , not only to attract buyers, but also to structure the negotiation , even if the first contacts come from other media.
🤝 A tailor-made strategy, end-to-end support
This concrete case perfectly illustrates what Propriétés De Charme offers to private owners: a complete , human service, designed to maximize the visibility of an exceptional property. From the first contact to the online publication, including writing, featuring, video integration and cross-referencing, each step is handled by our team with rigor, expertise and attention to detail .
But beyond the publication, our customer service remains available at all times to support the owner, answer their questions, and even offer strategic advice on negotiation . Because selling a property of character is not just a matter of distribution: it is a global approach , where each interaction counts.
📞 Contact the Charming Properties customer service
Customer service contact details:
📧 Email : contact@proprietesdecharme.com
📞 Phone : +33 (0)3 23 93 23 38
🕒 Hours : Monday to Friday, 9am to 6pm
🌐 Website : www.proprietesdecharme.com