✅ Model ad: a concrete example of selling without an agency
🏡 Context: a private owner looking for results
A private owner contacted us via the online form of the
Charming Properties with a clear request:
to publish his property on our site to finally gain visibility.
His property had already been listed with several real estate agencies ,
but without any concrete results. The photos lacked coherence, the text wasn't optimized,
and the exposure remained limited to general real estate portals.
Faced with this situation, the owner decided to test a different approach:
selling without an agency , while benefiting from our
premium service , combining human expertise,
high-level
real estate marketing artificial intelligence tools for optimal showcasing of his property.
🏡 Private owner: Publish your exceptional property with our premium service:
writing, SEO, online posting, personalized follow-up.
Simple, effective, human.
🖋️ The real estate ad published in the portal's search engine
Following initial contact with the owner, our marketing department took charge of writing the entire advertisement .
Using the information provided— photographs, description, technical reports —we designed a
professional presentation, optimized for search engine optimization (SEO) , and perfectly suited to the visual and editorial style
of Propriétés De Charme .
The listing was then integrated into the portal's search engine , accessible to all visitors seeking
luxury properties. Each listing benefits from careful presentation , combining high-quality writing,
visual appeal, and search engine optimization.
- ✅ A catchy and descriptive title , designed to capture attention and promote visibility.
- ✅ A structured text , highlighting the property's strengths: architecture, environment, high-end amenities.
- ✅ Large format photos , selected for their quality and evocative power.
- ✅ Essential technical information : living area, land, number of rooms, heating system, etc.
- ✅ Mandatory property diagnostics , including the DPE, for total transparency.
This listing is now permanently visible in the portal's search results, to a
targeted and qualified audience of buyers looking for character properties and exceptional residences.
🌟 Featured: increased visibility on the portal
Wishing to give his property maximum exposure, the owner opted for additional promotion .
Our team therefore created a second listing, separate from the first, specifically designed to appear on the website's homepage for over 30 days.
This “front-page” announcement allowed:
- ✅ Immediate visibility to portal visitors
- ✅ Continued presence in the Featured Properties , accessible from the main menu
- ✅ Enhanced value thanks to an immersive format, including an integrated video provided by the owner
This second announcement also includes strategic links to:
- 🔗 The first ad in the search engine
- 🔗 An editorial page published on our blog, dedicated to the property and its environment
This intelligent internal linking allows for cross-referencing , significantly improving SEO visibility on search engines, especially Google.
Result: the property benefits from a consistent, strengthened and sustainable digital presence , well beyond a simple advertisement.
Luxury Real Estate | Featured Selected Properties
Excellence is not a luxury, it's a standard!
📰 Geolocated blog article: strengthening the property's digital presence
To further amplify the property's visibility on the Internet, our marketing department wrote and published a dedicated article on the portal's blog , targeting the geographical area where the property is located.
This article, written in an attractive and informative editorial style, allows:
- ✅ property's territory and environment
- ✅ Contextualize the property within its local framework
- ✅ Attract a complementary audience , sensitive to the region and its charm
Inside this article are direct links to:
- 🔗 The main ad in the search engine
- 🔗 The featured ad on the homepage
This intelligent internal linking — between the blog, the ads and the site sections — helps to strengthen the property's natural referencing (SEO) on search engines, especially Google, by multiplying entry points and SEO signals.
Result: the property benefits from a coherent, extensive and lasting digital presence , well beyond a simple one-off announcement.
🎥 Video integration: a powerful asset for SEO
The owner already had a video presentation of his property, hosted on YouTube. Our team integrated this video directly into the advertisement, with cross-links to the platform , which considerably strengthens the digital presence of the property.
This strategy allows:
- ✅ An immersive experience for portal visitors
- ✅ A visual enhancement of the property, far beyond photos
- ✅ External links to YouTube , contributing to organic search engine optimization (SEO).
In addition, our customer service also offers—as an option—the creation of a photo montage video using images provided by the owner. This simple and effective format allows for the creation of a dynamic presentation of the property, ideal for featured listings or social media posts.
Result: the property benefits from increased visibility , engaging multimedia content , and optimized positioning on Google and other search engines.
📈 Results and strategic advice for the owner
Thanks to the entire system put in place - optimized writing , featuring , video integration , geolocated blog article - the property benefited from a reinforced presence on the Internet , illustrated by screenshots taken on Google.
By performing targeted queries with different keywords related to the property (type of property, location, characteristics), we found that the advertisement published via Propriétés De Charme appeared in a good position in the search results , confirming the effectiveness of natural referencing .
💡 Advice given to the owner: capitalize on this visibility
During our final discussion, we advised the owner to take advantage of this premium visibility to strengthen his distribution strategy on other real estate portals aimed at individuals.
On these sites, owners often have to:
- Create an account
- Upload their photos
- Write their own text
- Manage incoming contacts alone
At the same time, we suggested a smart approach:
👉 Redirect your contacts to the ad published on Propriétés De Charme
This allows:
- To show that he has taken the necessary steps to showcase his property on a high-end portal
- To create an effect of credibility and trust among prospects
- To better qualify incoming requests by asking the right questions:
- What are the prospect's expectations?
- What is his real budget?
- Does it have a financing plan?
In short, the advertisement made on Propriétés De Charme becomes a strategic tool , not only to attract buyers, but also to structure the negotiation, even if the first contacts come from other media.
🤝 A tailor-made strategy, end-to-end support
This specific case perfectly illustrates what Propriétés De Charme offers to private owners: a comprehensive, personalized service designed to maximize the visibility of exceptional properties. From the initial contact to online listing, including copywriting, featured descriptions, video integration, and cross-referencing, each step is handled by our team with rigor, expertise, and attention to detail.
But beyond the listing itself, our customer service team remains available at all times to support the owner, answer their questions, and even offer strategic negotiation advice. Because selling a property with character isn't just about advertising: it's a comprehensive process where every interaction matters.
📞 Contact the Charming Properties customer service
- 📧 Email: contact@proprietesdecharme.com
- 📞 Telephone: +33 (0)3 23 93 23 38
- 🕒 Hours: Monday to Friday, 9am to 6pm
- 🌐 Website: www.proprietesdecharme.com
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