✅ Model ad: a concrete example of selling without an agency
🏡 Context: a private owner looking for results
A private owner contacted us via the online form on the
Propriétés De Charme with a clear request: to publish his property on our site to finally gain visibility.
His property had already been offered to several real estate agencies, but no concrete progress had been made.
Faced with this observation, he chose to test a different approach: selling without an agency, relying on our
premium service , our expertise in real estate marketing
premium or exceptional properties .
Private owner : Publish your exceptional property with our premium service : writing, SEO, online publication, personalized follow-up.
Simple, efficient, and human.
🖋️ The real estate ad published in the portal's search engine
Following contact with the owner, our marketing department took charge of writing the entire advert.
Based on the information provided (photos, description, diagnostics), we designed a professional presentation,
optimised for natural referencing (SEO) Propriétés De Charme universe .
The advert has been integrated into the portal's search engine , accessible to all visitors looking for exceptional properties .
It includes:
- ✅ A catchy and descriptive title
- ✅ A structured text , highlighting the assets of the property (architecture, environment, services)
- ✅ Large format photos , selected for their quality and evocative power
- ✅ Essential technical information : living space, land, number of rooms, heating method, etc.
- ✅ Real estate diagnostics , including the DPE, are mandatory for any publication
This ad is now permanently visible in the portal's search results, to a targeted and qualified audience .
🌟 Featured: increased visibility on the portal
Wanting to give his property maximum exposure, the owner chose to benefit from additional promotion .
Our team therefore created a second ad , separate from the first, specifically designed to appear on the site's homepage
This “front-page” announcement allowed:
- ✅ Immediate visibility to portal visitors
- ✅ A continuous presence in the Featured Properties , accessible from the main menu of the site
- ✅ Increased value thanks to a more immersive format, including an integrated video provided by the owner
This second announcement also includes strategic links to:
- 🔗 The first ad in the search engine
- 🔗 An editorial page published on our blog, dedicated to the property and its environment
This intelligent internal networking allows for cross-referencing, significantly improving SEO visibility on search engines, particularly Google.
The result: the property benefits from a coherent, reinforced and sustainable digital presence , well beyond a simple advertisement.
Luxury Real Estate | Featured Properties
Excellence is not a luxury, it's a standard!
📰 Geolocated blog article: strengthening the property's digital presence
To further increase the property's visibility on the Internet, our marketing department wrote and published a dedicated article on the portal's blog, targeting the geographical area where the property is located.
This article, written in an attractive and informative editorial style, allows:
- ✅ To enhance the territory and the environment of the property (heritage, nature, quality of life)
- ✅ To contextualize the property in its local setting
- ✅ To attract a complementary audience , sensitive to the region and its charm
Inside this article are direct links to:
- 🔗 The main ad in the search engine
- 🔗 The featured ad on the homepage
This intelligent internal meshing - between the blog, the advertisements and the sections of the site - makes it possible to strengthen the natural referencing of the property on search engines, particularly Google, by multiplying the entry points and SEO signals.
Result: the property benefits from a coherent, extensive and lasting digital presence , well beyond a simple one-off announcement.
🎥 Video integration: a powerful asset for SEO
The owner already had a video presentation of his property, hosted on YouTube. Our team integrated this video directly into the advertisement, with cross-links to the platform , which considerably strengthens the digital presence of the property.
This strategy allows:
- ✅ An immersive experience for portal visitors
- ✅ A visual enhancement of the property , well beyond photos
- ✅ An external link to YouTube, contributing to natural referencing on search engines
In addition, our customer service also offers—as an option—the creation of a photo montage video , based on visuals provided by the owner. This simple and effective format allows you to create a dynamic presentation of the property, ideal for featured ads or social media posts.
Result: the property benefits from increased visibility , engaging multimedia content , and optimized positioning on Google and other search engines.
📈 Results and strategic advice for the owner
Thanks to the entire system put in place - optimized writing , featuring , video integration , geolocated blog article - the property benefited from a reinforced presence on the Internet , illustrated by screenshots taken on Google.
By carrying out targeted queries with different keywords related to the property (type of property, location, characteristics), we found that the advertisement published via Propriétés De Charme appeared in a good position in the search results, confirming the effectiveness of natural referencing .
💡 Advice given to the owner: capitalize on this visibility
During our final discussion, we advised the owner to take advantage of this premium visibility to strengthen his distribution strategy on other real estate portals aimed at individuals.
On these sites, owners often have to:
- Create an account
- Upload their photos
- Write their own text
- Manage incoming contacts alone
At the same time, we suggested a smart approach:
👉 Redirect your contacts to the ad published on Propriétés De Charme
This allows:
- To show that he has given himself the means to promote his property on a high-end portal
- To create an effect of credibility and trust among prospects
- To better qualify incoming requests by asking the right questions:
- What are the prospect's expectations?
- What is his real budget?
- Does it have a financing plan?
In short, the advertisement made on Propriétés De Charme becomes a strategic tool , not only to attract buyers, but also to structure the negotiation, even if the first contacts come from other media.
🤝 A tailor-made strategy, end-to-end support
This concrete case perfectly illustrates what Propriétés De Charme offers to private owners: a complete , human service, designed to maximize the visibility of an exceptional property. From the first contact to the online publication, including writing, featuring, video integration and cross-referencing, each step is handled by our team with rigor, expertise and attention to detail.
But beyond the publication, our customer service team remains available at all times to assist the owner, answer their questions, and even offer strategic advice on negotiation. Because selling a property of character isn't just a matter of distribution: it's a comprehensive approach, where every interaction counts.
📞 Contact the Charming Properties customer service
Customer service contact details:
- 📧 Email: contact@proprietesdecharme.com
- 📞 Phone: +33 (0)3 23 93 23 38
- 🕒 Hours: Monday to Friday, 9am to 6pm
- 🌐 Website: www.proprietesdecharme.com
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