📸 How to make an impression on the seller after taking the mandate

A simple and powerful trick to create a lasting bond between agent and owner

🏠 The mandate is signed… but the relationship is only just beginning

In the daily life of a real estate agent, appointments to start a mandate follow one after the other. We visit, we photograph, we discuss, we sign... then we move on to the next one. Yet, this moment is much more than a formality: it is often the only physical meeting between the professional and their seller client.

And that's where it all comes down to.

This initial contact crystallizes trust, commitment, and the perception of seriousness. But once the mandate is signed, the property is added to the portfolio, and the ad is published, the human connection fades. The seller becomes a name in a file, a number in a software program, a line among 30 or 40 other properties.

And when the phone rings two months later, the negotiator struggles to remember what was said, the atmosphere, the reactions, the salesperson's personality. This vagueness harms the quality of the relationship, the responsiveness, and the relevance of the responses.

So how can you ensure this meeting leaves a lasting impression? How can you stay in the seller's mind, and above all, how can you instantly reconnect with your file when they call?

The answer lies in a trick as simple as it is effective: the photo. A photo of the seller taken by the negotiator, and a photo of the negotiator taken by the seller. A double recognition, a visual connection, a shared memory.

🔍 The classic mandate route – efficient but impersonal

The mandate-taking process is well established:

• The negotiator goes on site, tours the property, and takes photos of the accommodation.

• He talks with the owner and gathers the necessary information.

• The mandate is signed on site or sent by electronic signature.

• Back at the office, he writes the ad and publishes it on real estate portals.

• He saves the seller's contact details in his software or phone.

And then? Nothing. The human connection dissolves into the processes. The seller becomes “mandate no. 1234,” and the negotiator moves on to the next one.

This approach is effective, but it lacks an essential dimension: personalization. In a profession where trust is key, where recommendations are precious, where human relationships make all the difference, this coldness is a hindrance.

🧠 The problem – a relationship that fades too quickly

In most cases, the negotiator won't see the seller again for several weeks, or even months. And sometimes, never. Exchanges take place over the phone or by email, faceless and emotionless.

Result :

• The negotiator forgets the details of the property and the meeting.

• The seller feels like just another file.

• The relationship loses warmth, effectiveness, and trust.

And when the phone rings, the negotiator finds himself searching through his files, rereading the mandate, trying to remember: “Who was it again? Which house? What context?”

This vagueness harms the quality of the relationship, responsiveness, and the relevance of responses. It creates distance, coldness, and a loss of effectiveness.

📸 The trick that changes everything – the seller's photo

Imagine this: You're leaving a booking appointment. Before you leave, you politely ask the seller if they'd be happy for you to take a picture of them. You save this photo to your phone, along with their contact information: name, phone number, address, property.

A few weeks later, the seller calls you. And then, their photo appears on your screen. Instantly, your brain reconnects: you remember the property, the conversation, the atmosphere. You're ready to respond with relevance, warmth, and efficiency.

This trick, which only takes 5 minutes, radically transforms the relationship.

🧬 Why it works – neuroscience and visual memory

The human brain is visual. It remembers faces much better than names or numbers. By associating an image with a contact, you create a powerful memory anchor.

• 📌 The photo triggers immediate recognition.

• 🧠 It reactivates memories related to the visit.

• 🤝 It facilitates a mental posture adapted to the exchange.

It's simple, natural, and incredibly effective. You no longer have to search through your files or fumble around. You're immediately in the right context.

🤝 The mirror effect – suggest the seller do the same

The relationship works both ways. If you take a photo of your salesperson to better serve them, why not offer to do the same?

“Sir, Madam, if you wish, you can also take a picture of me. That way, when I call you, you'll know right away that it's me.”

This simple gesture reassures. It humanizes. It shows that you're not just a number, but a committed professional. And for the seller, it's a visual cue, a sign of seriousness, a way to maintain a connection.

🧭 Cross-benefits – a win-win relationship

This trick creates a loop of mutual recognition. It humanizes the relationship, builds trust, and facilitates communication. In a profession where people are central, it allows us to move beyond a purely transactional framework and enter into a true partnership.