Why is charming properties to open its doors to individual sellers?

A turning point in prestigious real estate

The luxury real estate market is changing. Long reserved for high -end agencies and professionals, the sector is experiencing a discreet but significant tilting: certain portals specialized in exceptional goods, as charming properties , now allow individuals to directly publish their exceptional residences for sale.

This choice, far from trivial, is part of a global strategy of openness, modernization and selective market democratization. For owners of villas, castles, master houses or prestigious apartments, this development opens a new path to sell effectively while keeping control of the process.

1. The historic model: a market reserved for professionals

For years, the sale of luxury goods on the Internet was mainly based on specialized real estate agencies. These professionals, guarantors of the quality of the goods presented, confidentiality and customer monitoring, were the only ones to be able to publish on high -end portals .

This model allowed:

• A rigorous selection of ads

• A highly qualitative presentation (photos, writing, staging)

• Support from A to Z for sellers such as buyers

• Optimal valuation of goods

2. Why now open to individuals?

has. An increasing demand for independence

Some owners of exceptional goods now wish to sell themselves , while benefiting from first-rate visibility . These sellers:

• Know their good perfectly

• Already have professional photos

• Have a direct, even confidential approach

• Can be accompanied by their notary, lawyer or heritage advisor

By allowing them to publish their ads on a premium portal , charming property responds to this request while preserving the editorial requirement of the site.

b. Diversify and enrich the supply of goods

The integration of advertisements of individuals also allows:

• To constantly renew the catalog of luxury properties

• To offer more choices to buyers, including discreet, rare or atypical goods

• To capture properties still outside the market , often offered exclusively by their owner

3. A rigorous selection for quality announcements

Charming properties does not open to all goods, nor to all ads. Each publication proposed by an individual is studied with attention according to several criteria:

• Architectural and environmental quality of the property

• Careful presentation (photos, description, location)

• Consistency with luxury and exceptional standards

• Verification of information transmitted (address, owner, etc.)

The editorial filtering makes it possible to guarantee the user a level of homogeneous quality, which he consults an ad or individual ad.

4. Unique visibility for sellers owners

Thanks to a targeted, high -end and international audience , publishing on charm properties gives access to:

• A public qualified as premium buyers

• Visitors in search of exclusive goods, in France and abroad

• An optimal valuation of the property in a dedicated editorial environment

Charming properties is also distinguished by its ability to highlight the properties in a immersive way : large visuals, careful writing, fluid and elegant navigation experience.

5. Advantages for private sellers

Publishing your right of prestige live on charm properties allows:

• To keep your hand on sale while benefiting from a qualitative distribution

• To test the market , before possibly entrusting the property to a professional

• To save on agency fees , when the owner sells live

• To present the property according to his own vision , with the support of the portal's editorial team

It is an ideal solution for experienced sellers, accompanied by a notary or a lawyer, wishing to optimize the visibility of their property without an initial intermediary.

6. A model of the future: cohabitation and tailor-made

Charming properties does not turn into a site between individuals. It is a hybrid and selective model , where advertisements of private sellers coexist with those of prestigious agencies , while benefiting:

• Identical development

• Of editorial support if desired

• Dedicated customer service

Each seller benefits from tailor -made options : highlighting, translation, broadcasting, valuation advice, etc.

7. What about luxury agencies?

The arrival of individuals does not constitute a threat , but a strategic supplement . Indeed :

• Agencies retain an essential added value : estimate, negotiation, legal support, transaction security

• Many individuals, after a few weeks of publication, choose to mandate a professional

• The coexistence of the two profiles stimulates the market and promotes the fluidity of transactions

The professional remains the privileged interlocutor for many owners and buyers, especially international or institutional.

8. Towards more accessible and more flexible luxury real estate

Luxury real estate is no exception to major fundamental trends:

• Digitalization of uses

• Need sellers' autonomy

• Waiting for personalized services

• Search for transparency and fluidity

By adapting to these mutations, charming properties anticipates the expectations of the market while maintaining the excellence of its positioning. The opening to private sellers is a natural extension of this ambition.

Conclusion: a prestigious portal, serving all demanding sellers

The opening of the charming properties to individual ads marks a structuring turning point in luxury real estate . This decision does not call into question the place of agencies, but completes the offer and allows each owner to access a qualified audience, whether professional or not.

In a universe where the presentation, the quality of the property and the editorial coherence take precedence, only a specialized portal as a charming properties can guarantee high -end visibility , while respecting the standards of excellence on the market.