Sale of atypical real estate between individuals: full guide
Selling an atypical property between individuals is an approach that can be both exciting and complex. Atypical goods, whether former transformed factories, lofts, floating houses or old industrial buildings, are often unique properties that attract specific customers. The sale between individuals makes it possible to avoid agency fees and to manage the transaction directly, but it also requires a certain preparation to maximize the value of the property and guarantee a successful sale. In this guide, we present the key steps to sell an atypical property between individuals and make the most of your transaction.
Why choose to sell an atypical property between individuals?
1. Avoid agency fees 💸
One of the main advantages of selling an atypical property between individuals is the lack of agency fees. These costs can often represent up to 7% of the sale price, which constitutes an important sum on an atypical property whose value can be high. By managing the sale directly, you can keep this amount for yourself.
2. Total control over the transaction 🔑
Selling an atypical property between individuals allows you to have total control over the sales process. You manage the negotiations, the presentation of the property and the visits. You can also directly answer questions from potential buyers, which allows you to better communicate on the specificities of the property.
3. Flexibility in negotiations 🤝
When you sell directly to an individual, you have more flexibility in the negotiations. You can adapt your offer, meet the specific needs of the buyer and agree on a more favorable price or sales conditions.
The challenges of the sale of an atypical property between individuals ⚠️
1. Difficulty estimating the value of the property 🏷️
The value of an atypical property can be difficult to estimate. Unlike traditional properties, atypical goods do not always follow the same valuation criteria. It is therefore crucial to obtain a reliable estimate taking into account the location, the history of good, its unique characteristics and its processing potential.
2. Identify targeted customers 🎯
Atypical goods attract a specific clientele. This means that you will have to target buyers interested in transformation projects or in search of very different. These buyers can be rarer, which can make the sale longer. It is therefore important to adopt an effective marketing strategy to reach this targeted clientele.
3. Preparation and presentation of the property 🛠️
The sale of an atypical property requires carefully preparing the property. This includes the possible renovation of certain elements, the development of unique characteristics and the presentation of the property in its best light. If the property needs work, it may be necessary to adjust the price or offer an estimate of renovation costs to attract buyers.
The steps to sell an atypical property between individuals 🔑
1. Get a precise estimate of the property 📊
Before starting the sale, it is essential to obtain a reliable estimate of the value of your atypical property. To do this, you can call on an expert in real estate assessment. The estimate will take into account several criteria:
- Location : Location remains a key factor, even for atypical goods. The sought -after districts, the proximity of transport and businesses will play a role in enhancement.
- The unique characteristics : an old barn transformed into loft, a floating house or a wine cellar fitted into living space can have high potential depending on market trends.
- The state of the property : The general state of the property and its development potential also influence the sale price.
2. Prepare and highlight the property 🏡
Atypical goods often require a careful presentation to reveal all their potential. Here are some actions to consider to prepare your property for sale:
- Make necessary renovations or repairs : if certain aspects of the property must be renovated, it may be wise to do so before putting it on sale. This will allow the buyer to project himself more easily into space.
- Value the atypical characteristics : highlight the unique elements of the property, such as exposed beams, large windows, open spaces or rare materials. These characteristics are often the strengths of an atypical property.
- Take professional photos 📸 : quality photos are essential to attract potential buyers. Call on a professional real estate photographer to capture the originality of the property, emphasizing its unique characteristics.
3. Write an advertising ad 📝
The announcement is crucial to attract potential buyers. Be precise and detailed in the description of your property:
- The unique characteristics : describe what makes your asypical good and what distinguishes it from other properties. For example, mention if the property has been transformed, if it has an original design, or if it benefits from a rare location.
- The possibilities of transformation : if the property requires work or can be transformed, indicate it. Many buyers interested in an atypical property intend to make renovations.
- The advantages of the neighborhood : mention the assets of location (proximity to transport, shops, schools, etc.).
4. Organize visits 🏡
Once the announcement has been published, it's time to start visits. Make sure that the property is clean, well lit and ready to accommodate potential buyers. You will have to be available to answer their questions and to explain the history of good, its characteristics and its potential.
5. Manage negotiations and finalize the sale 🤝
Negotiations can be long, especially for an atypical property. Potential buyers may want to discuss the price, the work to be carried out or the deadlines. Be ready to discuss and be flexible in certain situations. When you find a buyer, call on a notary to finalize the sale and write the transfer act.
Read also: Publish your luxury property ad: criteria and procedure for owners
