Glossary of key terms for real estate classifieds sites
Real estate can seem complex, especially to those who are unfamiliar with its specifics. Here is a glossary of key terms related to real estate classifieds sites, to help newbies better understand the issues and concepts covered in this article.
1. Real estate classifieds
Definition : Real estate classified ads are advertisements published by individuals or professionals to sell, buy, rent or exchange real estate. These advertisements can be published on specialized or general sites.
2. SEO (Search Engine Optimization)
Definition : SEO refers to all the techniques used to improve the positioning of a web page in search engine results. For real estate sites, this includes optimizing listing titles, descriptions and keywords so that they are better ranked by Google.
3. Disintermediation
Definition : Disintermediation refers to the process by which traditional intermediaries, such as real estate agents, are pushed aside in favor of direct transactions between individuals via platforms such as SeLoger or LeBonCoin.
4. Virtual tour
Definition : A virtual tour is an interactive simulation of real estate that allows a potential buyer or tenant to visit a property remotely, using a series of 360-degree photos or interactive videos. These visits are increasingly common on real estate platforms.
5. Advanced search engine
Definition : An advanced search engine allows results to be filtered according to very specific criteria (number of rooms, surface area, price, location, etc.), thus facilitating the search for real estate that precisely matches the user's expectations.
6. Big Data
Definition : Big Data refers to the use of large amounts of collected data to analyze market trends and personalize user searches. In the real estate sector, this helps to better understand demand and predict future trends.
7. Chatbot
Definition : A chatbot is a computer program that uses artificial intelligence to simulate a conversation with users. On a real estate site, he can answer frequently asked questions or help contact real estate agents.
8. Augmented Reality (AR)
Definition : Augmented reality is a technology that superimposes virtual elements (images, information) on reality. In real estate, it allows you to visualize possible developments or renovations of a property in real time, directly on photos or during a visit.
9. Rental profitability
Definition : Rental profitability is an indicator that measures the return on a rental real estate investment. It is calculated by dividing the annual income generated by renting the property by its purchase price, then multiplying by 100 to obtain a percentage.
10. Lead
Definition : A “lead” is a prospect who has shown an interest in a property by submitting a request for information or registering on a platform. The leads are then contacted by professionals to convert them into buyers or tenants.
11. Luxury real estate
Definition : Luxury real estate refers to real estate that stands out for its exceptional quality, rarity and high price. These properties include villas, penthouses, historic properties or private estates.
12. Atypical properties
Definition : Atypical properties are real estate that is out of the ordinary, such as lofts, castles, rehabilitated industrial buildings, or uniquely designed homes. These properties often attract customers looking for originality and character.
13. Premium Ad
Definition : A premium ad is a paid ad that benefits from better visibility on a real estate platform. It is often highlighted at the top of the search results page, allowing the advertiser to increase their chances of selling or renting quickly.
14. Recommendation system
Definition : A recommendation system is an algorithm that analyzes users' search behaviors to suggest properties that may be of interest to them, based on their preferences and browsing history.
15. Responsive ad
Definition : A responsive ad is an ad optimized to be viewed on different devices, whether a computer, tablet or smartphone. Real estate platforms thus adapt their interfaces to offer a fluid user experience regardless of the medium used.
16. Electronic signature
Definition : Electronic signature allows you to sign a contract or a document digitally, without the need to print the document. It is increasingly used in real estate to secure remote transactions, particularly when signing leases or sales agreements.
17. Conversion rate
Definition : Conversion rate represents the percentage of users who complete a desired action (such as contacting an agent, making an appointment for a viewing, or making a purchase offer) compared to the total number of visitors to an ad .
18. Geolocated ad
Definition : A geolocated ad is a real estate ad that indicates the exact position of a property on a map. This functionality allows users to visualize the location of the property in relation to amenities (transport, shops, schools) or other relevant criteria.
Conclusion of the glossary
This glossary aims to help newbies navigate the world of real estate classifieds more easily and understand the technical terms often used by professionals. By mastering these concepts, you will be better equipped to take advantage of ad platforms and optimize your real estate transactions.
-
Discover our luxury real estate listings for sale in France 
Click here to explore our properties . -
Find our advice articles for owners, buyers and luxury real estate professionals 
Consult our guides on selling and buying here | Discover our purchasing advice here | Access guidance for agencies here . - Follow “ ProtesiseDeCharme.com ” on YouTube Facebook Twitter LinkedIn Instagram Pinterest
Also read these articles on the subject of real estate classifieds sites:
- 📌 Panorama of real estate classified ads sites
Discover the evolution and role of platforms in the real estate ecosystem. - 📌 Introduction to real estate classifieds sites
An overview of the major players and current trends. - 📌 General sites vs. specialized platforms
Advantages and limitations of the two models for individuals and professionals. - 📌 The impact of classified ads on traditional real estate
Analysis of opportunities and challenges for real estate agencies. - 📌 Luxury goods and classifieds sites
How platforms meet the expectations of high-end buyers. - 📌 Innovations in classified ads sites
Focus on AI, virtual tours, and future trends. - 📌 Tips for optimizing your real estate ads
Create impactful ads with tailored visuals and content. - 📌 Summary of the challenges of real estate classified ads
Key recommendations for getting the most out of the platforms. - 📌 Glossary of key terms for classified ad sites
Understand the essential vocabulary for navigating the platforms.
