Find out why investing in luxury B&Bs and lodges can be a profitable and beneficial decision for your real estate assets.
Location is one of the most determining criteria to guarantee the success of a luxury bed and breakfast or lodge project. Whether you want to attract international vacationers, families looking to disconnect or couples on a romantic getaway, the choice of location determines not only your occupancy rate, but also the standard of your offer. In this article, we guide you step by step to identify the region, property and environment suited to your ambitions.
1. Define your target customers
Before even choosing a region, it is crucial to have a clear vision of your ideal customer base.
- High-end vacationers : These clients are looking for prestigious destinations (Côte d'Azur, Alps, Provence) with exclusive services.
- Lovers of nature and calm : The French countryside (Dordogne, Lot, Brittany) or isolated areas with panoramic views appeal to this clientele.
- Professionals and seminars : Close to large cities or business areas, this accommodation must include specific equipment (meeting rooms, high-speed Wi-Fi).
The profile of your customers will directly influence the location of your project.
2. Study the most popular regions
French Riviera
With its Mediterranean climate and spectacular views, this region attracts an international clientele. Luxurious properties with swimming pools and access to the sea are in high demand. However, the acquisition prices are high.
Provence and Luberon
These destinations are ideal for lovers of authenticity and rural charm. The renovated bastides and farmhouses in a natural setting appeal to visitors looking for tranquility.
Bordeaux and its surroundings
The Bordeaux vineyard offers a unique experience to wine lovers. Properties located in the heart of the vineyards, often equipped with cellars, are particularly attractive.
French Alps
In winter, the prestigious ski resorts (Megève, Chamonix, Courchevel) attract a wealthy clientele. In summer, they transform into destinations for trekking or wellness stays.
Brittany and Normandy
The wild coasts, unspoiled beaches and rich cultural heritage of these regions attract vacationers in search of authenticity. The renovated farmhouses and manor houses are perfect for this.
Corsica
With its landscapes between sea and mountains, the Isle of Beauty is a dream destination for lovers of discreet luxury. Properties with sea views are particularly sought after.
3. Analyze accessibility
Proximity to transport
An ideal location must be easily accessible:
- International airports for foreign customers (Nice, Bordeaux, Lyon).
- TGV station or main roads for short or regional stays.
Local Attractions
Your property must be close to emblematic activities or places:
- Vineyards, beaches, ski resorts.
- Listed villages, historic sites, natural parks.
The more activities your guests have nearby, the longer they will stay.
4. Examine local competition
Before investing, study the existing offer:
- How many guest rooms or luxury lodges are already established?
- What are their prices and occupancy rate?
- What services do they offer?
A saturated market can make it difficult to differentiate, but in an underexploited area, your project can become a reference.
5. Choose a suitable environment
View and natural setting
An exceptional view (sea, mountains, vineyards) adds undeniable value to your project. Upscale clients seek a setting that invites relaxation and wonder.
Atmosphere and tranquility
An isolated property or one with few neighbors guarantees a peaceful experience, far from the urban hustle and bustle.
Outdoor development potential
Outdoor spaces are essential: terraces, landscaped gardens, heated swimming pools or spas are real assets to attract customers.
6. Concrete example: a successful project in Dordogne
Let's take the example of an investor who has acquired an old renovated farm in Dordogne:
- Property : 5 guest rooms and 2 independent gîtes on 3 hectares.
- Assets : View of the valley, infinity pool, access to hiking trails.
- Occupancy rate : 80% in high season thanks to an efficient website and local partnerships (tourist guides, restaurateurs).
- Net annual profitability : 7.5% thanks to premium rates and optimized management.
7. Tips for making the right choice
- Evaluate tourism potential : Check attendance statistics and local trends.
- Plan a market study : Call on a local expert to validate the feasibility of your project.
- Visit several properties : Don't limit yourself to a favorite, but take the time to compare.
- Work with a specialized real estate agent : Agencies like Properties de Charme can direct you to properties suited to your needs.
Choosing the ideal location for a luxury bed and breakfast or lodge project requires in-depth consideration, combining market research, customer analysis and understanding regional trends. A strategic location, combined with a property of character, guarantees lasting success and optimal profitability.
Discover on Properties de Charme advertisements for luxury properties for sale, including ideal opportunities for the operation of guest rooms or gîtes, as well as transformable properties for these projects. View our listings here.
Our file for investing in luxury guest rooms and gîtes, read our articles:
- The Complete Guide to Investing in Luxury Bed and Breakfast
Read the article - Why invest in Luxury B&Bs and Gîtes?
Read the article - The best property types for developing luxury bed and breakfasts
Read the article - The essential criteria for choosing a guest room or a luxury gîte to buy
Read the article - How can you transform a B&B into a luxury destination?
Read the article - Investing in luxury guest rooms and lodges: profitability and financial advantages
Read the article - How to choose the ideal location for a luxury bed and breakfast or gîte project?
Read the article - The challenges and daily management of a luxury bed and breakfast or lodge project
Read the article - Are you selling a guest room or a luxury gîte? Contact Properties de Charme
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