Find out why investing in luxury B&Bs and lodges can be a profitable and beneficial decision for your real estate assets.
Location is one of the most crucial factors in ensuring the success of a luxury bed and breakfast or guesthouse project. Whether you want to attract international vacationers, families seeking a digital detox, or couples on a romantic getaway, the choice of location determines not only your occupancy rate but also the overall quality of your offering. In this article, we guide you step by step to identify the region, property, and surrounding environment that best suit your ambitions.
1. Define your target clientele
Even before choosing a region, it is crucial to have a clear vision of your ideal clientele.
- High-end holidaymakers : These clients seek prestigious destinations (French Riviera, Alps, Provence) with exclusive services.
- Lovers of nature and peace and quiet : The French countryside (Dordogne, Lot, Brittany) or isolated areas with panoramic views appeal to this clientele.
- Professionals and seminars : Located near major cities or business areas, these accommodations must include specific facilities (meeting rooms, high-speed Wi-Fi).
Your customer profile will directly influence the location of your project.
2. Studying the most popular regions
French Riviera
With its Mediterranean climate and spectacular views, this region attracts an international clientele. Luxurious properties with pools and sea access are highly sought after. However, purchase prices are high.
Provence and Luberon
These destinations are ideal for lovers of authenticity and rural charm. The renovated bastides and mas in a natural setting appeal to visitors seeking tranquility.
Bordeaux and its surroundings
The Bordeaux vineyards offer a unique experience for wine lovers. Properties located in the heart of the vineyards, often equipped with cellars, are particularly attractive.
French Alps
In winter, prestigious ski resorts (Megève, Chamonix, Courchevel) attract an affluent clientele. In summer, they transform into destinations for trekking or wellness breaks.
Brittany and Normandy
The rugged coastlines, unspoiled beaches, and rich cultural heritage of these regions attract holidaymakers seeking authenticity. Renovated farmhouses and manor houses are perfectly suited to this.
Corsica
With its landscapes nestled between sea and mountains, Corsica is a dream destination for lovers of understated luxury. Properties with sea views are particularly sought after.
3. Analyze accessibility
Proximity to transport
An ideal location should be easily accessible:
- International airports for a foreign clientele (Nice, Bordeaux, Lyon).
- TGV station or main roads for short or regional stays.
Local attractions
Your property should be close to iconic activities or landmarks:
- Vineyards, beaches, ski resorts.
- Listed villages, historical sites, natural parks.
The more activities your customers have nearby, the longer they will stay.
4. Examine the local competition
Before investing, study the existing offer:
- How many luxury bed and breakfasts or guesthouses are already established?
- What are their rates and occupancy rates?
- What services do they offer?
A saturated market can make differentiation difficult, but in an under-exploited area, your project can become a benchmark.
5. Choosing a suitable environment
View and natural setting
An exceptional view (sea, mountains, vineyards) adds undeniable value to your project. High-end clients seek a setting that invites relaxation and wonder.
Atmosphere and tranquility
A property that is isolated or in close proximity to neighbors guarantees a peaceful experience, far from the urban bustle.
Potential for outdoor development
Outdoor spaces are essential: terraces, landscaped gardens, heated pools or spas are real assets to attract customers.
6. Concrete example: a successful project in Dordogne
Let's take the example of an investor who acquired a renovated old farmhouse in the Dordogne:
- Property : 5 guest rooms and 2 independent cottages on 3 hectares.
- Advantages : Valley view, infinity pool, access to hiking trails.
- Occupancy rate : 80% in high season thanks to a high-performing website and local partnerships (tourist guides, restaurateurs).
- Net annual profitability : 7.5% thanks to premium rates and optimized management.
7. Tips for making the right choice
- Assess tourism potential : Consult visitor statistics and local trends.
- Plan a market study : Engage a local expert to validate the feasibility of your project.
- Visit several properties : Don't limit yourself to a favorite, but take the time to compare.
- Working with a specialist real estate agent : Agencies like Propriétés de Charme can guide you towards properties suited to your needs.
Choosing the ideal location for a luxury bed and breakfast or guesthouse project requires careful consideration, combining market research, customer analysis, and an understanding of regional trends. A strategic location, coupled with a property of character, guarantees long-term success and optimal profitability.
Discover luxury properties for sale on Propriétés de Charme, including ideal opportunities for operating bed and breakfasts or guesthouses, as well as properties suitable for these projects. Browse our listings here.
Our file for investing in luxury guest rooms and gîtes, read our articles:
- The Complete Guide to Investing in Luxury Bed and Breakfast
Read the article - Why invest in Luxury B&Bs and Gîtes?
Read the article - The best property types for developing luxury bed and breakfasts
Read the article - The essential criteria for choosing a guest room or a luxury gîte to buy
Read the article - How can you transform a B&B into a luxury destination?
Read the article - Investing in luxury guest rooms and lodges: profitability and financial advantages
Read the article - How to choose the ideal location for a luxury bed and breakfast or gîte project?
Read the article - The challenges and daily management of a luxury bed and breakfast or lodge project
Read the article - Are you selling a guest room or a luxury gîte? Contact Properties de Charme
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