Write a striking real estate ad: full guide and tricks
Maximize your chances of selling your property with an optimized real estate ad. Practical advice, errors to avoid and concrete examples for an effective announcement.
How to write a impactful and efficient real estate ad?
A well -written announcement is a powerful lever to attract potential buyers and stand out in a competitive real estate market. Discover good practices and essential tips to capture attention and generate visits.
1. Create a catchy and informative title
🎯 The key elements of a good title
An effective title must contain:
- The type of good (apartment, house, villa, loft, etc.)
- A major asset (terrace, sea view, garden, swimming pool, etc.)
- Location (city, neighborhood, environment)
Examples:
- “Charming house with garden and swimming pool - Montpellier”
- “3 -room apartment with breathtaking views of the Seine - Paris 16”
- “Contemporary loft in the center of Marseille, close to the Old Port”
2. Treat the description of the property
✍️ Write a fluid and engaging text
Your description must be clear, concise and informative. She must include:
- General characteristics : living space, number of parts, state of the property
- Equipment and services : equipped kitchen, heating, home automation
- The environment : proximity to transport, shops, schools
Example: “Located in a sought after district of Nice, this fully renovated 80 m² apartment offers exceptional brightness thanks to its large bay windows. It consists of a spacious living room, an open fitted kitchen, two bedrooms and a modern bathroom. A few minutes from the beaches and the city center, this property is ideal for a main residence or a rental investment. ”
✅ Highlight the major assets
Buyers are looking for goods that meet their specific needs. Facilitate their reading with a flea list:
- 🏡 15 m² terrace oriented south
- 🚗 Private garage and cellar included
- 🌳 Large wooded garden of 500 m²
- 🏊 Heated and secure swimming pool
3. Optimize visuals to maximize the impact
📸 Gold rules for attractive photos
- Take photos in high definition and well lit.
- Capture each piece from different angles .
- Take care of the staging: space stored and tastefully decorated .
- Add a photo of the outdoor environment (view, garden, facade).
🎥 The bonus: virtual visit and plans
A plan of good and a virtual visit allow buyers to project themselves better. More and more buyers are looking for this option before traveling.
4. Use the right keywords to improve visibility
🔎 SEO SEO applied to real estate ads
Optimize your text so that it is well referenced on real estate portals and search engines. Integrate naturally:
- “House for sale + town”
- “3 -room apartment + neighborhood”
- “Villa with swimming pool + region”
Add these keywords fluidly in the title and description.
5. Create an effective action
📞 Encourage fast contacts
Always end your ad with a clear and engaging call for action :
“Are you interested? Contact us today to organize a visit! ”
📩 Facilitate contact
- 📞 Phone
- 💬 Online contact form
6. Errors to avoid absolutely
❌ Descriptions too vague or exaggerated
🚫 “Superb apartment in the city center.” ✅ “65m² apartment with balcony, 5 minutes walk from the metro.”
📉 Poor quality or misleading photos
- Do not publish blurred or dark photos.
- Avoid excessive touch -ups that could mislead.
💡 Do not forget the essential information
Always indicate:
- The price (avoid “contact us”)
- Loads and taxes (condominium, land, etc.)
- The year of construction (useful for energy performance)
7. Example of a successful real estate ad
“For sale: magnificent 180 m² contemporary villa located in a prized residential area in Aix-en-Provence. This exceptional property has a large living room with fireplace, a fully equipped modern kitchen, 4 bedrooms including a master suite and an office. Its 800 m² landscaped garden incorporates a heated swimming pool and a shaded terrace. Close to schools and shops, this house is ideal for a family looking for comfort and tranquility. Contact us today for a visit! ”
