When and how to relaunch your real estate buyer prospects? 🏠📞

The real estate sector is competitive, and regular follow -up is essential to transform a prospect into a buyer. But when and how to relaunch your prospects effectively? Here are some practical tips to maximize your chances of conversion.

1. After the first contact ⏱️

The first recovery must be made quickly, ideally within 24 to 48 hours of your first exchange. This shows your prospect that you are responsive and available. You can send an email or make a call to recall the points discussed and offer additional information.

2. After a good visit 👀🏡

If a prospect visited a property but did not follow up immediately, relaunch it within 3 to 7 days of the visit. This makes it possible to check if he has additional questions or if he wishes to organize another visit. It is also a great time to send photos, videos or additional information about the property.

3. Relaunch after an important event 📅🎉

If you have organized an open day or a real estate event, it is crucial to relaunch the participants a few days later. Remind them of the experience and offer them new options that could better match their criteria.

4. Relaunch on similar or alternative goods 🔄

If a property visited by a prospect has not been selected, do not abandon communication. After a few weeks, relaunch it with alternative options that meet their expectations. Sometimes a change in good can rekindle the interest of the prospect.

5. Relaunch in case of prolonged silence 🕰️

If you have lost contact with a prospect for several weeks, it is important not to let the situation continue indefinitely. A strategic recovery, a little more spaced (about 1 to 2 months), can remind the prospect that you are still there to accompany him in his research.

How to relaunch your prospects effectively? 🛠️

Recovery customization ✍️

During each stimulus, it is important to personalize your message. Show your prospect that you remember his criteria and his needs. Use relevant information from your previous interactions so that your message seems sincere and thoughtful.

Propose 🔑

Do not just ask the prospect if he is still interested. Offer him solutions that meet his specific needs. For example, discounts, new financing opportunities, or even exclusive market information.

Vary the communication channels 📧📱

Do not limit your reminders to a single channel. Vary between email, telephone, sms, or even social networks. Some prospects prefer direct contact, while others are more receptive to written or visual information.

Conclusion 🏁

Relaunching a real estate buyer prospect requires patience and strategy. By customizing your reminders, choosing the right time and the right channel, you increase your chances of concluding a sale. Be responsive, but also respect the pace of your prospects to maximize your results!