Luxury Real Estate in the Var: A Popular Market between Land and Sea
Discover luxury real estate in the Var, from Saint-Tropez to Toulon. Villas, seaside properties and prestigious wine estates are very popular there.
Luxury Real Estate in the Var: An Exceptional Market
Le Var, located in the Provence-Alpes-Côte d'Azur region, is a department of choice for lovers of luxury real estate. With its varied landscapes ranging from the Mediterranean Sea to the Provençal hills, the Var attracts an international clientele looking for prestigious properties. This territory offers an exceptional living environment, combining preserved nature, sunny climate and picturesque villages, all close to the most beautiful beaches of the Côte d'Azur.
Whether sumptuous villas by the sea, traditional properties in the heart of vineyards or historic residences, the Var is full of opportunities for wealthy buyers. This real estate market is unique and presents a diversity of properties capable of satisfying the most demanding tastes.
Popular Areas of the Luxury Real Estate Market in the Var
Saint-Tropez and its surroundings
Saint-Tropez is undoubtedly one of the most emblematic destinations in the Var, or even the entire Côte d'Azur. The city attracts world-renowned personalities and wealthy buyers every year, eager to acquire a villa with breathtaking views of the Mediterranean or a property within the prestigious Parcs de Saint-Tropez estate.
The luxury real estate market in Saint-Tropez is extremely dynamic and prices are very high. A villa by the sea can sell for several tens of millions of euros, depending on its location, its surface area and its equipment. Neighborhoods like Pampelonne, Ramatuelle or Gassin are also highly sought after for their exclusive properties.
Bandol and Sanary-sur-Mer
For those who want a more peaceful atmosphere while enjoying the charms of the Côte d'Azur, the towns of Bandol and Sanary-sur-Mer are ideal destinations. These seaside resorts, located to the west of the Var, offer a unique living environment with their beaches, their marinas and their green hills.
The luxury real estate market in this region is also booming, with beachfront properties or homes nestled in the hills, offering panoramic views of the sea and surrounding islands. Prices are a little more accessible there than in Saint-Tropez, but prestigious properties remain highly sought after.
Hyères and the Golden Islands
Hyères, located on the Var coast, is a historic town surrounded by unspoilt nature and heavenly beaches. Its proximity to the famous Golden Islands – Porquerolles, Port-Cros and Île du Levant – makes it a destination of choice for buyers seeking an exceptional living environment.
Luxury properties in Hyères are very varied: contemporary houses by the sea, traditional villas in the hills or even charming residences in the historic center. The presence of large wine estates adds to the appeal of the region. The Golden Islands themselves are home to exclusive properties, particularly on the island of Porquerolles, where the scarcity of property makes it a very popular market.
Estérel and the Var hinterland
For those looking for more tranquility, the Var hinterland is a true haven of peace. Villages such as Fayence, Tourrettes or Montauroux offer an idyllic living environment, with landscapes of hills, pine forests and lavender fields.
The Estérel, with its red rocks and spectacular views of the Mediterranean, is also a popular area. Large properties are nestled there, offering their owners peace and serenity while being close to the sea and seaside resorts.
Types of Luxury Properties in the Var
Contemporary Beachfront Villas
Seaside villas are undoubtedly one of the most sought-after property categories in the Var. These properties, often located in exclusive neighborhoods, offer high-end amenities such as infinity pools, private sea access and panoramic views of the Mediterranean.
These villas are mainly found around Saint-Tropez, Bandol, and Hyères, with prices that can reach sky highs. Their contemporary architecture, combined with noble materials and cutting-edge equipment (home automation, heliport, garages for yachts, etc.), makes them exceptional properties.
Provençal Mas and Bastides
The Var is also renowned for its typical Provence properties, such as farmhouses and bastides. These charming residences, often old and renovated, offer an authentic and refined setting. They are often surrounded by large gardens, olive groves or vineyards, and benefit from breathtaking views of the surrounding hills.
These properties are mainly found in the Var hinterland, but you can also find them in coastal villages. Mas and bastides are particularly popular with buyers looking for a quiet property, while remaining close to the main tourist attractions of the Var.
Luxury Apartments
In the city centers of Saint-Tropez, Bandol, and Hyères, there is strong demand for luxury apartments. These properties are generally located in secure residences with amenities such as swimming pools, landscaped gardens and concierges. Some prestigious apartments also offer sea views and access to private beaches.
City center apartments are ideal for those who want to be in the heart of the action, whilst enjoying the comfort of a modern, luxurious property. This type of property particularly appeals to an international clientele looking for second homes.
Wine Estates and Equestrian Properties
The Var is also a land of vineyards, and wine estates represent a significant portion of luxury real estate in the region. Buying a wine estate means acquiring both an exceptional property and an agricultural project. Many buyers are attracted by the idea of producing their own wine in one of France's most renowned wine regions.
Equestrian properties, often located in the Var hinterland, are also highly sought after by horse lovers. These properties, surrounded by vast grounds, are perfectly equipped to accommodate quality equestrian facilities.
The Determining Factors for the Valuation of a Luxury Property in the Var
Location
As with any real estate valuation, location is a key factor. Properties by the sea, or those with exceptional views, will be valued higher than properties located inland. In the Var, the location in a historic village or close to a marina can also increase the value of the property.
The Surface and Services
The surface area of the property, both habitable and land, is also crucial. Larger properties with spacious grounds, swimming pools, and well-kept gardens will have a higher value than more modest properties. In addition, additional amenities such as wine cellars, spas, tennis courts and even yacht garages significantly increase the value.
General Condition of the Property
A property that has recently been renovated or is in excellent condition will sell for a higher price. Properties requiring work may see their value decrease, but can also represent opportunities for buyers wishing to personalize their future living space.
Current Trends in the Luxury Real Estate Market in the Var
The luxury real estate market in Var continues to grow in 2024, driven by international demand and a growing attraction to Provence and the Côte d'Azur. The most sought-after properties remain those by the sea, but the hinterland is attracting more and more buyers looking for peace and space.
The scarcity of property, combined with limited supply, keeps prices high, and investors often view buying in the Var as a safe haven, due to the stability of the market and its continued appeal.
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