Luxury Real Estate in the Var: A Popular Market Between Land and Sea
Discover luxury real estate in the Var region, from Saint-Tropez to Toulon. Villas, seaside properties and prestigious vineyards are highly sought after.
Luxury Real Estate in the Var: An Exceptional Market
The Var, located in the Provence-Alpes-Côte d'Azur region, is a prime location for luxury real estate enthusiasts. With its diverse landscapes ranging from the Mediterranean Sea to the Provençal hills, the Var attracts an international clientele seeking prestigious properties. This region offers an exceptional quality of life, combining unspoiled nature, a sunny climate, and picturesque villages, all within easy reach of the most beautiful beaches on the French Riviera.
Whether it's sumptuous seaside villas, traditional properties nestled among vineyards, or historic homes, the Var region abounds with opportunities for affluent buyers. This unique real estate market offers a diverse range of properties to satisfy even the most discerning tastes.
Prime Luxury Real Estate Market Areas in the Var
Saint-Tropez and its surroundings
Saint-Tropez is undoubtedly one of the most iconic destinations in the Var region, and indeed on the entire French Riviera. Every year, the town attracts world-renowned personalities and wealthy buyers eager to acquire a villa with breathtaking views of the Mediterranean or a property within the prestigious Les Parcs de Saint-Tropez estate.
The luxury real estate market in Saint-Tropez is extremely dynamic, and prices are very high. A beachfront villa can sell for tens of millions of euros, depending on its location, size, and amenities. Neighborhoods like Pampelonne, Ramatuelle, and Gassin are also highly sought after for their exclusive properties.
Bandol and Sanary-sur-Mer
For those seeking a more peaceful atmosphere while still enjoying the charms of the French Riviera, the towns of Bandol and Sanary-sur-Mer are ideal destinations. These seaside resorts, located in the western Var region, offer a unique living environment with their beaches, marinas, and verdant hills.
The luxury real estate market in this region is also booming, with properties on the seafront or homes nestled in the hills offering panoramic views of the sea and the surrounding islands. Prices are somewhat more accessible than in Saint-Tropez, but prestigious properties remain highly sought after.
Hyères and the Golden Islands
Hyères, located on the Var coast, is a historic town surrounded by unspoiled nature and idyllic beaches. Its proximity to the famous Îles d'Or – Porquerolles, Port-Cros and Île du Levant – makes it a prime destination for buyers seeking an exceptional lifestyle.
Luxury properties in Hyères are incredibly diverse: contemporary seaside homes, traditional villas in the hills, and charming residences in the historic center. The presence of large vineyards adds to the region's appeal. The Îles d'Or (Golden Islands) themselves boast exclusive properties, particularly on the island of Porquerolles, where the scarcity of such properties makes it a highly sought-after market.
The Estérel and the Var hinterland
For those seeking more tranquility, the Var hinterland is a true haven of peace. Villages such as Fayence, Tourrettes, and Montauroux offer an idyllic living environment, with landscapes of hills, pine forests, and lavender fields.
The Estérel, with its red rocks and spectacular views of the Mediterranean, is also a highly sought-after area. Large properties are nestled there, offering their owners peace and tranquility while remaining close to the sea and seaside resorts.
Types of Luxury Properties in the Var
Contemporary Seaside Villas
Seaside villas are undoubtedly one of the most sought-after property categories in the Var region. These properties, often located in exclusive neighborhoods, offer high-end amenities such as infinity pools, private access to the sea, and panoramic views of the Mediterranean.
These villas are mainly located around Saint-Tropez, Bandol, and Hyères, with prices that can reach dizzying heights. Their contemporary architecture, combined with high-quality materials and state-of-the-art amenities (home automation, helipad, yacht garages, etc.), makes them exceptional properties.
Provençal Farmhouses and Country Houses
The Var region is also renowned for its typical Provençal properties, such as mas and bastides. These charming residences, often old and renovated, offer an authentic and refined setting. They are frequently surrounded by large gardens, olive groves, or vineyards, and boast breathtaking views of the surrounding hills.
These properties are mainly located in the Var hinterland, but some can also be found in coastal villages. Farmhouses and country estates are particularly popular with buyers looking for a peaceful property while remaining close to the main tourist attractions of the Var.
Luxury Apartments
In the town centers of Saint-Tropez, Bandol, and Hyères, there is a high demand for luxury apartments. These properties are generally located in secure residences with amenities such as swimming pools, landscaped gardens, and concierge services. Some prestigious apartments also offer sea views and access to private beaches.
City center apartments are ideal for those who want to be at the heart of the action while enjoying the comfort of a modern, luxurious property. This type of property is particularly appealing to an international clientele looking for second homes.
Vineyards and Equestrian Properties
The Var region is also a land of vineyards, and wine estates represent a significant portion of the luxury real estate market in the area. Buying a wine estate means acquiring both an exceptional property and an agricultural project. Many buyers are drawn to the idea of producing their own wine in one of France's most renowned wine regions.
Equestrian properties, often located in the Var hinterland, are also highly sought after by horse enthusiasts. These properties, surrounded by vast grounds, are perfectly equipped to accommodate high-quality equestrian facilities.
Key Factors in Valuing a Luxury Property in the Var Region
The Location
As with any property valuation, location is a key factor. Properties by the sea, or those with exceptional views, will be valued higher than those located inland. In the Var region, a location in a historic village or near a marina can also increase the property's value.
Surface Area and Services
The size of the property, both living space and land, is also crucial. Large properties with spacious grounds, swimming pools, and well-maintained gardens will be more valuable than smaller properties. Furthermore, additional amenities such as wine cellars, spas, tennis courts, or yacht garages significantly increase the value.
The General State of Property
A recently renovated property or one in excellent condition will sell for a higher price. Properties requiring work may see their value decrease, but can also represent opportunities for buyers wishing to personalize their future home.
Current Trends in the Luxury Real Estate Market in the Var
The luxury real estate market in the Var region continued to grow in 2024, driven by international demand and a growing appeal to Provence and the French Riviera. While seaside properties remained the most sought-after, the inland areas were attracting an increasing number of buyers looking for peace and quiet and more space.
The scarcity of properties, combined with a limited supply, keeps prices high, and investors often consider buying in the Var as a safe haven, due to the market's stability and its constant appeal.
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